Christopher S. Penn – Marketing AI Keynote Speaker

Book Christopher →

Month: November 2018

  • Fun Fact Friday: Feature Engineering

    ·

    Christopher S Penn

    In this episode, we talk about feature engineering and text, especially social media content. Social media text is often accompanied by very little data, so what can we do to enhance and expand it? That’s feature engineering. Watch the video for details about what kinds of features we can add to social media content to…

    Continue reading →

  • You Ask, I Answer: How To Be a Confident Public Speaker

    ·

    Christopher S Penn

    Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn the three basic rules and public speaking tips for being…

    Continue reading →

  • LinkedIn Power Tip: 5 Daily Hellos

    ·

    Christopher S Penn

    LinkedIn’s algorithm focuses heavily on engagement. We want our posts to be seen by our networks; however, getting seen means being engaged. Here’s a simple, powerful tactic you should add to your daily social media tasks to boost your visibility in the LinkedIn algorithm: Say hello to any first degree connection on LinkedIn that visits…

    Continue reading →

  • After Voting

    ·

    Christopher S Penn

    While this post is aimed primarily at US citizens, conceptually it applies to every participatory government. Now that you’ve voted… you did vote, yes? Good. Now that you’ve voted, let’s talk for a moment about two things, teams and steps. First, realize that after the election – as is the case after every election –…

    Continue reading →

  • You Ask, I Answer: Influencers in Highly Regulated Industries

    ·

    Christopher S Penn

    Robert asks, “This is good information, but I have a more basic question about B2B influencer marketing. My company manufactures specialty chemicals for a niche market. We know that companies use our products, but we need some influencers to help drive our sales more. The problem is that companies that use our products are typically…

    Continue reading →

  • You Ask, I Answer: Paid Influencers and Message Effectiveness

    ·

    Christopher S Penn

    Tammy asks, “In theories of persuasion from social psychology, the effectiveness of a message to persuade someone is significantly harmed when a receiver of the message becomes aware of any ulterior motivations (i.e., getting compensation) that the source of the message may have for making that argument, or they believe that someone is trying to…

    Continue reading →

  • You Ask, I Answer: B2B Influencer Marketing On The Rise

    ·

    Christopher S Penn

    Tammy asks, “Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C.” B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well as a few other companies. Many of our peers…

    Continue reading →