Here’s a very serious question: what would you do if there was no Google? What would you create? How would you create? How would you get found? This is relevant because today, getting found is harder than ever. Organic search still drives a ton of traffic, but the tools to determine what to be searched…
So many SEO folks and blogs have said the sky has fallen with the end of keyword data in our SEO analytics. What’s a marketer to do now that we don’t know the exact words someone uses to search for what we want to rank for? The short answer is that Google is very clearly…
After quite some time, I’m pleased to announce the availability of the sequel to Marketing White Belt, Marketing Red Belt! Marketing Red Belt: Connecting You With Your Creative Mind looks at what makes up creativity and how to generate more of it in your life, work, and business. It’s intended for marketers and business folks…
In this week’s Marketing Over Coffee (recorded live in a coffee shop, a now-rare occasion!), you’ll get the goods on the NSA’s shopping catalog of hacks, an SD card-sized computer, and much more. Listen now: For more, subscribe to the show on iTunes, Stitcher for Android, or just our website.
Whether it’s email, social, blogging, video, or other forms of content, personality counts, and it counts for a lot. Personality also means more than just speaking with a voice or writing in the first person; personality in your content and digital marketing is about creating a blend of unique attributes that are clearly and unequivocally…
I was shopping at an appliance store recently, when I saw this little tag on one of the appliances: This is the epitome of a lack of credibility. If it’s not obvious, the tag says “Rated #7 in a leading consumer magazine”. When you look more closely at it and flip it over, it tells…
A classical struggle that digital marketers face on a regular basis is what to put in the subject lines of their promotional emails. I’ve known that feeling far too many times! I’ve also faced the problem of what to Tweet more than once, as I’m sure others have. I’ve struggled with the titles of blog…
The worst situation you face as a marketer isn’t a crippling blow to your Facebook page’s reach. It isn’t your email list getting blacklisted. It isn’t even your website being compromised. Save for self-inflicted wounds, the worst situation you face as a marketer is this: Accountability without ownership. Simply put, you are held accountable for…
At the start of each new year, I look back at my three words from the previous year and ahead at the words I’ve chosen to represent my theme for the new year. Let’s see how I did with 2013, shall we? Inspiration. Did I discover more about inspiration and how it works in 2013?…
