Category: Video

  • Mind Readings: My Content Creation Workflow, Part 3

    Summary In today's episode, I explain how to use AI tools to analyze your social media engagement and identify your best-performing content. Here's what this means for you. You can focus your energy on topics that already prove their value instead of guessing what your audience wants. You'll also learn these concepts: how to capture…

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  • Mind Readings: My Content Creation Workflow, Part 2

    Summary In today's episode, I explain how to expand a small idea kernel into a full content supply chain using assistive tools. Here's what this means for you. You can scale your ideas efficiently from simple notes to long-form content like videos or books. You'll also learn these concepts: how to build a content supply…

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  • How to Spot Real AI Experts (and Avoid the ChatGPT Posers)

    This meme greatly amused me because it’s true. Scroll through your LinkedIn feed. 1 year, 11 months ago, ChatGPT debuted to the world. How many of the people you’re connected to who are now AI experts had any expertise in AI prior to November 30, 2022? How do you know the difference? Who knows what…

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  • Unlock the Power of AI Without Coding: Google Opal’s No-Code Revolution

    Google Opal is NUTS. It’s the AI agent software you’ve been waiting for. Not a stitch of code anywhere. Most of the common functions you’d want – deep research, searching the web, basic tool handling. It has most of the basic outputs you’d want – docs, sheets, and slides. And most of all, it has…

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  • The Hidden Cost of AI Content: Why It’s Threatening Artists and Creators

    AI content absolutely has a cost. There are folks, including some fellow AI enthusiasts, who believe that AI content is consequence-free. It isn’t. Here’s the simple explanation: consumption of content in the modern era is pegged to compensation. There are still only 24 hours in a day. With the explosion in content that AI enables…

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  • So What? Using Generative AI for video creation

    Summary In today's episode, I walk through how to use generative AI for video creation by demonstrating a complete overhaul of a show's intro and outro videos using tools like Google's VO3 and Suno. Here's what this means for you. You'll see a real-world, end-to-end workflow that turns a blank creative brief into finished video…

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  • Can You Really Trust AI-Generated Content? The Truth About Watermarks and Authenticity

    Proving content authenticity is going to be a matter of lineage. Here’s what I mean. AI companies in consumer interfaces are adding things like watermarks & fingerprints. But when you dig into the architecture, these artifacts are added AFTER the generation. If you use the actual models themselves, these fingerprints are not part of the…

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  • Unlocking AI’s True Potential: How Collaboration Between Domain Experts and AI Specialists Creates Game-Changing Use Cases

    People need to see use cases to understand a new technology. People who understand the technology often don’t have the domain expertise, so it’s difficult to create the use case. That’s why so many of the use cases you see publicly for generative AI are so… mundane. Write some blog posts. Write some emails. Write…

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  • The Unofficial LinkedIn Algorithm Guide for Marketers, Mid 2025 Edition

    Summary In today's episode, I present a new guide that explains the 14 distinct systems powering LinkedIn based on recent engineering research. Here's what this means for you. You gain a data-driven advantage by replacing social media myths with technical insights. You'll also learn these concepts: how the Liger and Lyrank systems drive visibility, how…

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  • Foundation Principles of Generative AI, Part 3

    Summary In today's episode, I explain the differences between reasoning and non-reasoning AI models. Here's what this means for you. You can significantly improve your results by choosing the correct model class for your specific tasks. You'll also learn these concepts: how reasoning models execute internal thought drafts, why these models handle prompt ambiguity more…

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