Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Video

  • The 3 Critical Meta Skills You Need to Thrive in an AI-Driven World

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    Christopher S Penn

    At a private company workshop yesterday (I do those btw), one of the attendees asked a very salient question: “given how much AI is taking over individual tasks, what are the meta skills that people need to have to succeed in an AI first world?” The answer for this is simple but not easy. I…

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  • How Generative AI Silently Devalues Female Voices: A Disturbing Case Study

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    Christopher S Penn

    Here’s a very blatant example of gender bias baked into an AI model. Each week, Katie Robbert reads aloud the Trust Insights newsletter. In preparation, I take the raw video, transcribe it word for word with NVIDIA Parakeet, and then give to Gemini 2.5 Pro to turn into a YouTube description. Now, to be clear,…

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  • Why Using AI-Generated Models in Beauty Articles Is Dangerous and Unethical

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    Christopher S Penn

    This excellent short video by Cassandra J. Klepac on TikTok is another great use case of what not to do with AI: use AI-generated models in an article about beauty standards. The prompts and the image generation are not inherently harmful themselves in the abstract – but the use of AI in this particular use…

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  • Is AI Becoming Your Personal Radio Station for the Digital Age?

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    Christopher S Penn

    What if AI is the new radio? This may seem like an absurd analogy, but let’s take a step back 100 years. How did we do marketing a hundred years ago? We had the radio, we had the newspaper, we had word of mouth, we had some direct mail and catalogs. But the big star…

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  • You Ask, I Answer: Should You Disclose AI Use?

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    Summary In today's episode, I examine whether creators should disclose the use of AI tools during their creative process. Here's what this means for you. You can build stronger audience trust and clarify your ownership of human-made content through honest disclosure. You'll also learn these concepts: how transparency strengthens audience relationships, why disclosure aids in…

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  • So What? How To Replace Missing WordPress Plugins Using AI

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    Summary In today's episode, I walk through how to revive abandoned WordPress plugins and build custom replacements using AI coding tools like Claude. Here's what this means for you. You can rescue lost functionality or skip recurring monthly fees by having AI handle the heavy coding work for you. You'll also learn these concepts: why…

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  • Boost Your MarTech ROI for Free: 4 Easy AI-Powered Steps to Unlock Hidden Features

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    Christopher S Penn

    How would you like to double your ROI on your MarTech stack without spending any additional money? I’ve got an easy, straightforward method for you, using just about any AI tool you have access to that has Deep Research capabilities. (Perplexity, OpenAI ChatGPT, Gemini, Anthropic Claude, etc.) Step 1: Either with video or screenshots, open…

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  • Is AI Cheating or Just Smart Work? How to Use AI to Finish What You Start

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    Christopher S Penn

    This week, Katie and I talked about whether the use of AI is “cheating”, which is a phrase we give side-eye to. If by cheating you mean you’re turning over 100% of your work and processes to the machine and you’re not involved at all… sure, you’re probably not going to get great results. But…

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  • Mind Readings: Solving Real World Problems with Generative AI and Code, Part 2

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    Summary In today's episode, I demonstrate how to use generative AI agents to build a custom WordPress plugin for Substack synchronization. Here's what this means for you. You can leverage advanced AI tools to automate complex coding tasks by providing structured work plans and documentation. You'll also learn these concepts: the importance of creating a…

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  • Mind Readings: My Content Creation Workflow, Part 4

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    Summary In today's episode, I explain how to use YouTube analytics to identify successful video topics that you can transform into long-form newsletter content. Here's what this means for you. You can save significant time and effort by focusing your manual writing tasks on subjects that you already know resonate with your audience. You'll also…

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