Category: Video
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How to build a DIY stop-motion animation rig
One of my favorite genres of explainer videos is the stop-motion animation/stop-action animation video. First made by Common Craft for explaining Internet concepts, then used by Kathy Maister’s Start Cooking video podcast, these have been a select part of video online for over a decade: The tough part about doing the stop-motion animation on paper…
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Longform Video Is the Next Battleground for Marketers
Spot the trend below: Facebook announces it’s prioritizing long form video content and releasing a TV app for Apple TV and Amazon Fire TV Google announces a partnership with TV networks to show live TV on YouTube Microsoft announces a bigger expansion into movies and TVs with its Windows 10 app Apple’s TV OS most…
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How to manage workflow with sticky notes
On Twitter, Ana Canhoto asked about the stickies on the wall near my desk: Indeed it is. It’s a system knows as the Eisenhower Priority Matrix. I recorded a short video explaining it: Try it out for yourself. It just takes some sticky notes and masking tape to get set up. No expensive system, no…
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47 Second Video: 5 Things You Can Do To Influence The Election
After seeing much digital ink spilled about the recent Presidential debate, I thought it might be helpful to remind you that you can do something to change the course of the election. Here are 5 things – some of which cost nothing but your time – that could change the outcome of the election towards…
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How to use Facebook to create political change [VIDEO]
Many people question whether our constant sharing of political news on Facebook does any good. After all, we tend to attract similarly-minded friends in many ways, so does sharing the politics news of the day truly change anything? This is a valid criticism of the echo chamber, of the fishbowl effect in social media. However,…
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Google Data Studio For Marketers, Part 2: Setting Up Your First Dashboard
In this multi-part series, we’ll take a tour through Google’s newest digital tool, Data Studio. We’ll look at it from a marketer’s perspective, including: What Data Studio is and isn’t How to set up your first Data Studio dashboard Dashboard strategic best practices Part 2: A Video Walkthrough of Data Studio Google’s Data Studio makes…
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Marketing Automation Migration, Part 8: Finishing Up
In Episode 8, the final episode of the Marketing Automation Migration show, we tackle sending a test message, validating it, and then sending a production test: Thanks for sticking with me and this video series! We’re at the end now – the last few items are mainly administrative cleanup, so in the span of 8…
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Marketing Automation Migration, Part 7: Debugging
In Episode 7 of the Marketing Automation Migration, we tackle debugging and the messy guts of a marketing automation system, including how wrong these sorts of projects can go: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this…
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Marketing Automation Migration, Part 6: Autoresponder and Email Template Setup
In Episode 6 of the Marketing Automation Migration, we tackle the setup of an autoresponder and reconfiguring the email templates: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation – that your…
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Marketing Automation Migration, Part 5: Tags and Tracking
In Episode 5 of the Marketing Automation Migration, we will tackle tags and tracking codes, as well as assigning points for lead scoring: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation…