So What? Using Generative AI for video creation

Well, hey everyone, happy Thursday. Welcome to So What, the Marketing Analytics and Insights Live Show. I'm Katie joined by Chris and John. How's it going, guys? Oh I mean, we'll take it.

We have to rough configuration for high fight. We gotta keep it interesting. Um this week we are continuing our summer makeover series. And so if you are not aware, this summer we are making ourselves over while also showing off all the new and cool things happening in the industry. Uh, you know, so that whole like, you know, two birds are totally fine and fly away of their own volition uh saying because we don't condone violence around here.

So this week we are it's been a long week. Uh we are doing you we are using generative AI for video creation. Now there's a lot happening in the generative AI space, and video creation is a big part of that, and that's something that we haven't tackled a whole lot. So what we want to do on today's episode is give an overview of what's going on in the space with video creation, what some of the tools are, but then also do some demos of what you can do. And one of the things we're hoping to accomplish on this show, you know, depending on processing time and all that good stuff, is to overhaul the so what intro and outro videos.

So Chris, we created those six years ago, maybe I think we refreshed them like three or four years ago because when a new version of Camtasia came out because they just use stock clip art from Camtasia. Point being those are not AI generated. These are as now we have to say old school like actual edited and animated video without the support of generative AI. And so you know as we're going through how to use these tools, that's what our focus is going to be, but you can apply what we're demonstrating to whatever video needs you have. So as always, Chris, where the heck should we start?

As always, what am I going to say? Um let's see we're going to start with the five Ps I knew you were going to ask this question. So I was thinking about it and I was like what am I going to say? Uh so the five it really has been a long week. So the five Ps, if you're not familiar are purpose, people, process, platform performance purpose, what is the question we're trying to answer?

What is the problem we're trying to solve? People who's involved internally and externally process, how are we going to do it? Platform, what are we going to use to do it and performance, how do we measure success in this instance, if we are talking about redoing the live stream intro and outro videos, the purpose of doing those from my perspective is we want to create engaging videos that demonstrate the brand and show people what they are about to watch. So what show is it? So the purpose is to create intro and outro videos that tell people what show they're about to be watching on YouTube or on social media, wherever we're posting it.

People internally, us, we are the decision makers slash creators. Externally is our audience. That's our ICP. So we're making it for them, not for us. Uh process.

We're going to go over that today. Platform, same, we'll go over that today. And performance in this instance is did we create engaging intros and outros? And one of the things that if we were sort of doing this in a more formal, you know, if we were being held to KPIs, is we would look at engagement metrics. You know, are people watching it all the way to the end?

Are there things in the videos that people can engage with? You know, so those are some metrics that you may want to include as you're doing an exercise like this. Uh, John, Chris, is there anything I missed? No, because that's functionally what should be in a good creative brief as well. Right.

So if you've ever worked with the creative services team, they give you a nice little form and you have to fill out this form. The good thing is to in today's world in generative AI, you can have AI help with that and say, like, hey, I need to fill out this creative brief. Ask me one question at a time until you have enough information to fill out the brief. And then you can literally turn on voice mode in the AI of your choice and do that and step through it, which makes everyone happier. You get what you want.

The creative team gets what they want, or the AI in this case is gonna be the creative team. And you it really is just a form of requirements gathering at the end of the day. That's what a creative brief is. It's no different than a software product requirements document. Yeah, exactly.

And just as a side note, I personally, you know, and we talked about this on, you know, the podcast last week. I'm someone who struggles looking at a blank page. And so I find it easier to be asked a question and give a response versus sit down and look at a blank page and try to tell someone what I'm after. And I also personally find it easier to talk it through versus to try to type it. Because if I'm typing it, I'm instantly thinking about things like, you know, uh sentence structure and grammar versus when you're talking, you're just sort of free-flowing and you can clean up all those pieces later.

So I do really like this technique, Chris, that you've really been encouraging us to use, which is the vi uh voice recorder. Cause I feel like you can get even more detail rather than sitting down and typing someone, at least for some of us. Exactly. So to start off, what you should do is take with the AI tool of your choice, and at this point it does not matter. You can use any of them.

Um, start off by asking a very simple, straightforward question. What are the major components of a creative brief for video agency? And you will get a response that looks very much like this. Right? Project overview and background, purpose, objectives and goals, purpose and performance, target audience, people, key message, process, tone and style, process, call to action, performance, technical specifications and deliverables, process, uh, distribution channels, process, budget and timeline, competitive.

So you get the idea. So these are the the the parts that we would want to to come up with. So Katie, I'm gonna start by saying, okay, let's start uh building out some of these answers. Um for the uh project overview. Um I'm gonna start this in a text document because you never ever, ever, ever edit directly in AI.

It just never goes well. Um, it's just one of those things that yeah, in network connections. So our overall project is new intro titles titles for our live stream. Umat is 16 by 9 video 1920 by 1080, which is the resolution. Uh the length is so our opening titles are actually 45 seconds long because there's a 30-second re-roll uh where we and then we have a 15-second uh thing.

So 45 seconds, 30 second countdown, followed by 15-second video intro. Our audio is uh instrumental music. Okay, now we can start getting into the pieces of this creative brief. So we've got the just the the bare bones basics there. Uh objective.

What is the objective? The objective um to create a engaging on brand uh intro video that lets people know what they're about to watch. What does that mean? What does on brand mean? The trust insights brand, the style guide.

Adhering to the trust insights style guide attached as a PDF. Okay. Um, what constitutes engaging? Attractive to our ICP. What that guy said.

Attractive to our ICP. What is that? Um we would have to pull that from the ICP. So for the sake of time in this episode, um, we might say that our ICP would say something like short, direct, um, not a million colors. Like those are things that we that's detail that we would pull out of our ICP.

Okay. Visually compelling. But not overloading. Yeah. Okay.

Uh is there a key message? I mean, the key message is watch. They do it. Stay tuned to watch. Don't change the channel.

Yeah, don't tone and style. Um, again, that should mirror what is in the trust insight style guide. That's gonna be tricky because what's in the style guide is a lot of things like colors and fonts and things, not necessarily a video style. Is there a particular style of video that you think it best fits our brand? How about business news format?

Like 60 minutes or picture news thing. Okay. I think that's good enough for now. Um, but that's a really good point. I mean, when we created the style guide five years ago, we weren't really thinking about video.

We were thinking about things like blog posts, more static content. So that's an opportunity for us to go back and revisit. Mm-hmm. Yep. YouTube and Twitch.

Budget is irrelevant here. Competitive landscape is not necessarily relevant here. We've got the brand guidelines, we've got the stakeholder approved process. Okay, so this is this is a good start for the overall creative brief. So let's take this and say, okay, I'm going to provide you with some background information.

Use it to synthesize a creative brief based on the 12 major components you identified. And so what there's our background information. Let's go ahead and from Google Drive, I'm going to attach our ICP because we should. And then from there, we're also going to go and fish out our brand style guide, like style guide from our design folder, which is 1800. And while Chris is doing that, one of the things we always recommend if you're building something using generative AI is to do that background information first.

Make sure you have those knowledge blocks, those ICPs, those, you know, sales playbooks, all of those things. We've covered a lot of those on previous episodes, which you can find on the so what playlist at trustinsights.ai/slash YouTube. But you don't want to get to this point and go, oh, now I have to step backwards and get all that stuff. Because you can reuse those knowledge blocks, your ICP, your style guides, your, you know, what we do, what the heck we do, like all of that stuff. And you can use generative AI to build them.

But when you get to doing activities like creating videos, you'll want to have those in place so you can get, you know, right to the doing the thing. Exactly. So I've put in the the Trust Insights IACP, our style guide, our marketing knowledge block that we already wrote, and our about us knowledge block that we already wrote. So that contains all the information plus what we've done here to come up with this creative brief. And let's see what Gemini decides to synthesize.

And again, at this point, we're doing something that you can do in any generative AI system, chat GPT, Claude Gemini, does not matter. I just happen to use this because we pay for it. Um, you know, and so Chris, as the more recent convert to documentation, what would you say to those who just want to open up the video tool and start messing around? The video tools have very strict limits. Um, and so if you're paying for Gemini Pro, uh, you get 770 credits per month.

Uh a single video generation of eight seconds costs you 20 credits. So you can burn through those really fast. If you're using Vertex, it is 50 cents per second of video. So if you need to do five or 10 or 15 tries, that starts swiping the credit card real darn fast. Um, when VO2 first came out, uh, I tried it.

I tried I did like four videos, and I looked at my our Google Cloud thing and says, You have a bill for three dollars. Like, what? Like for 28 seconds of video. I mean, granted, in the grand scheme of things, so you know, hiring a big production company and stuff costs a lot more than three dollars, but I was still like, wow, that went fast. Um, so part of the reason for all this process is so that when you do get to the video creation part, you're not gonna blow a million bucks or burn all of your AI credits at once.

Smart advice. John, what would it be like in your world to be able to remember that much information that Chris just rattled off at any given time? Well, it doesn't have to be super solid either. It's just critically important that like as you're doing it, you're making notes on the stuff you've already tried. Because I've had so many projects go awry like this where you're like, okay, we just have to pull some levers and make some stuff happen.

But then once you're on the the fifth or sixth iteration, you're like, oh wait, did we try that one or not? And now you're wasting time and money. So you know, it doesn't have to be a complete word-for-word transcript of everything you did, but at least make a list of all the decision points, and you're like, hey, we tried X and that went really poorly. So don't try X again. And that way every time you go through, you've got a checklist of like, okay, don't do that, don't do this.

And yeah, it's just um it can be a lot of people think it's great to just kind of go in there and mess with everything, but the reality is, you know, if you're gonna have to stay there until a project's done, you've gotta start dropping some breadcrumbs along the way or it's gonna get painful. Yep, exactly. So we have now our entire creative brief, which is is is all built out based on the information we provided. And this is really terrific because it has it has built out a lot of the information that you would want in a great creative brief. Like if you were a creative director and someone came back with this, which is like a four-page brief, they'd be overjoyed to be like, oh great, I don't have to ask test you for all these questions.

Um so that's what we that that's the where we are right now. So our next step is okay, well, this is good. Now we need a script. Um so we need to we need a shot by shot script so that we know what to generate. So let's say let's come up with some script candidates aligned with the brief.

The 30-second countdown is one portion that has a simple numeric countdown. Um we'll want to choose the an appropriate font and background for that. The second part is the 15-second lead-in. What should our script script be for that? So now we can just start having the conversation because remember, we still got all of our knowledge blocks loaded into this chat.

So that is still in memory. One of the things to remember about generative AI, and I was just doing this on a uh a webinar literally minutes ago. Uh, is and is that what we think is happening versus what's actually happening are two different things. In generative AI, this is how we feel like a chat works. Like we have a we have a prompt, and we have a response, give a prompt, and we think that the prompt is just the last thing we did.

What is actually happening behind the scenes is that the entire conversation becomes a part of the next prompt. So when you load in things like your knowledge blocks, that helps because it becomes a part of the permanent conversation. It carries through to all the different pieces of the chat. Which I feel like is not how we started with generative AI. Because I recall there were a lot of times when we were talking through prompting, and one of the instructions we would give people is to tell generative AI, don't forget about the stuff we've already talked about.

It sounds like that recall has actually gotten better. And now the advice is if you don't want it to bring back up all your old stuff, start a new conversation. Mm-hmm. Exactly. So we have the 30-second countdown portion, the visual and typographic elements should be a solid dark solid background, borrow can net semi-bold, animation, data squares could be used.

Here's the problem. This first section here is so deterministic. It is not worth your time trying to do this in AI. You are better off building this literally as a PowerPoint slideshow and then just scrolling through the slideshow. And that's what you should do for this because it is so rigid.

Generative AI is not going to be able to do that well. I can tell you that from a lot of painful, expensive failures in video generation. Okay, for the 15-second lead-in. We have animated lines of data streams, quick cuts of online text with the Barlow font. The Trust Insights logo animates, and the host names and titles appear.

Screen transitions to a clean layout with a show title. Or the Meet the Experts intro. Uh our logo followed by a split screen with headshots, a visual transition to the style cards, and a final shot of all three hosts. So of those three candidates, Katie, which one do you like the best? The first one.

Number one? Yep. John. I'll I'll pick three. I can totally see us all with the yeah, exactly.

The high school yearbooks. Okay. Um I think this one looks good. We will see if we can get the video generation tools to do it. Because again, there's still a chunks of it that are very deterministic.

Um to do this well, we have to generate it in in five to eight second pieces because no video generation tool on the market right now does more than about that much. So you can't do a two-minute or five minute uh piece today. But putting a bookmark, this is July of 2025. By the time you watch this in July 2026, there probably will be you can admit to make a 90-minute movie uh in in one shot. Um I mean the the good news is it's only 15 seconds long, so you know, hopefully it won't be too cumbersome.

Hopefully not. Give me a shot by shot. Do I want to do it that way? No, we don't want to do it that way. Um because what we want to do is we want to well, actually, yeah, we do it one shot by shot because then we want to optimize each shot for the video models.

We'll say, great. Give me a shot by shot list with um description and specifications for candidate one. And let's see what it comes up with. It should come up with something relatively clean. What we're then gonna have to do is format it for a visualization tool like uh Google's VO3.

There's a lot of AI uh video models out there. If you're in the open AI ecosystem, the tool to use is Sora, which is OpenAI's uh video tool. It's just generates if you're in the Google's ecosystem, the tool to use is VO3. Other options are are some of the Chinese models like Cling and Halo, Halo, and there's a couple others whose tongue twisters uh I can't even remember properly. Um, let's go ahead and export this to a Google Sheet as our shot list.

John, you were talking about one the other day, uh Vio. Yeah, that's the Google one that gets. Oh, that is the Google one. There's been a lot of interesting clips going around about that is. Just in how well it can do deep fakes and things like that.

So it's yeah, raising a lot of eyes. Yep. Now the one thing again, the what we want to do is we want to do this in a way that is compatible with the way VO prefers to be prompted. So I'm going to start a new Gemini gem and we're called this VO3 optimizer. What I've done, and I did this ahead of the show because uh there's just no time to do it in the show is I built a deep research uh report on VO3.

And so this is this very very very long document 24 pages of how VO works prompt examples and stuff like that that it requires to to properly prompt it. Because again, these video credits are super expensive. And I'm going to put in my system instructions that go with this and we're going to hit save. Okay. Our VO optimizer has been created and now I can say let's take shot one I'm going to copy this and say optimize for VO3.

And we give it just the first line out of our spreadsheet and it should think through and deliver us two different VO3 prompts because there's two different ways that you can use the tool the first is within if you're a Google workspace customer you can use it right from Google videos, which is a tool that you probably didn't know you're paying for um but it is a it is an online video editor. The challenge with uh the built-in uh VO3 model there is that um it it's limited to five to eight seconds and you're only allowed a thousand characters in the prompt, right? So you have a very tight space. If you're using Flow, which is Google's video editing tool for Google Pro users, um, that has no restrictions on what you're allowed to do. So I'm gonna start taking let's use Google Videos for today.

Um video, let's go to untitled videos. Let's start a blank video, and I'm gonna take this first shot. I'm gonna take the restricted prompt prompt out of here, and we're gonna put this in. And I'm gonna go to the generate tab, and you can see there's the thousand character list. So let's go ahead and hit create.

This will take some time. So while it's doing that, I'm gonna take the second shot and start processing it. Do you think? I mean, I feel like I know the answer to this, but do you think that not knowing how these specific models need to be prompted, is where people are burning a lot of time, energy, and budget. Because I remember when imaging first started to hit the market.

That's a whole different skill set in terms of how you prompt for images, and it sounds like video is no different, where it's a whole different you know, skill set in terms of how you prompt a video versus how you prompt a text model. Mm-hmm. Um it has issued a warning that says, by the way, the model is notoriously unreliable, generating specific legible on screen text directly prompted for words, attribution RI will almost certainly result in garbled or misspelled text, breaking the professional aesthetic you're looking for. The standard best practice is to actually forbid on screen text using a negative prompt to ensure clean output. Therefore, instead of fighting the technology, we will direct it.

We will translate the idea of each keyword to a powerful visual symbolic visual that VO3 can render. So this comes right out of the system instructions and that the deep research. Yeah, you can see there's the text. It's like, yeah, that does not look great. Um that is something you'll probably have to we'll probably have to fix up in post-production.

Um, however, the visual itself is pretty darn cool. So we'll need to uh we'll probably want to do that without the text. Let's see what it came up with for the second prompt. Um so four individual prompts for keyword montage, sleek digital visualization, no subtitles, no text. So this will be our second.

And let's create a new track here. Um and and regenerate it. That way we don't have to ask the to he questions. Exactly. Okay, no subtitles.

That is funny though. I that is one thing I've seen even with the VO stuff is uh any videos. If you look it for stuff that should be text, that's always a giveaway. You still see like weird letters floating in the which is almost insane to me that it can do people perfectly, but text is you know still can't be done. That's fundamentally because text is a deterministic output, right?

So you it has to be in a certain order, it has to look a certain way, and it has to look coherent. Whereas people are kind of random, so it can generate you know random is randomish looking people, and that's okay. So let's put this in and see how this turned out here. Okay, so that we're gonna keep that one. Let's discard this, go back to this one for our next, which is the intro part.

So we're gonna get rid of this initial intro part because that just looks terrible. Um so as we go through and bake each of these, um, we have to also start thinking about what we want for the background music because VO3 can generate music, but it's unique to each clip. And it's incoherent from clip to clip. Well, and I think that's a really good point is you know, so usually for those who you know aren't as familiar with you know video editing, video and audio tend to be two different tracks, and so you can have it combined if that's how you recorded it, and that's usually what you do like for real life things. And so, like if you hold up your phone and you record a video and you bring it into an editing system like a Camtasia or whatever the one is for like Apple and um all those things, you'll see likely you'll have the one track, and then you'll have the option to split the track into audio and video, and then you can you know tweak the audio, mess with the video, or you can keep them combined.

But when you're creating content like this using AI to start, and there is no audio and video track, you probably you can use AI to generate audio, but you probably want to do it separately and then bring it into your editing tool because it is still going to be two tracks that are layered on top of each other. Um, you know, and then if you're adding more effects, that's going to be yet another track. So you have your effects track, your video track, your audio track, but typically they're separate. So I think, Chris, to your point, don't worry about audio right now. You can layer that in afterwards.

You can bring in if you have the rights to a song or if you create your own, that can be a separate track. Exactly. And so the the thing to keep in mind there is we need to come up with the audio. So as I'm hacking away at the restricted prompt here, um what kinds of so right now I'll I'll tell you how the original uh so what music uh got created. That is just a bunch of loops.

That is a bunch of loops from uh from Apple's garage band. And I was messing around one day, and I'm like, all right, yeah, we'll we'll just give this a try. Um and it worked fine at the time. Like I did like three and a half minutes, and we spliced out the part that that sounded the least bad. Um is that the way that it you know it's very much like sort of that that techno well, and and this is the thing like so.

If we're going on personal opinion of music, we all have very different things that we enjoy when it comes to music. So I think this is again where it's a good opportunity to see, you know, is there data in our ICP that could give us some guidance to say what kind of music, like what would be the theme, or what would be like the tone or you know, the style of music for trust insights as a brand. Because those are again, those are not things that we took into consideration when we put together our style guide, but we do have a lot of data. And I don't this is it would be completely experimental. I don't know necessarily that it translates to asking, you know, uh our ICP like what kind of music do you like?

What would you want to listen to? But I also don't think it's the worst place to start either. It could come up with nothing, or it could actually give us some insights to say, based on this demographic and psychographics, they typically listen to anything but techno. Brand. Yep.

Uh give me three to five candidates for the instrumental background music for the intro video. Specify the genre of music followed by a short 200 character prompt, omitting verbs and stop words of technical components for generating the music, such as tempo, key, instrumentation, and drait. Order your results in descending order by probability of alignment with the ICP and return the probability as a zero to 100 integer score. So let's see what our ICP wants. Who knows?

And by the way, if you are uh if you are uh watching this live stream live, which uh actually a good number of you are uh several dozen of you are put in the chat what kind of music do you think we should be doing? In fact, I'm gonna hide the results here so you can leave a comment in the comments and tell me, like, oh, you know, what do you think uh our music should be? I need to get this uh fourth prompt here. So let's see a shot. Well, and you know, and that's why I was hesitant to just let us, you know, the three of us make a decision um on what it is because we all I know for a fact we have overlaps, but we all have very different things that we like.

That looks a lot like Voltron or the Transformers. Right off the bat. Decepticons. Um but yeah, so you know, and I think that this is one of the things, like it's a good reminder why you create an ICP in the first place, is because it takes your personal opinions out of it instead of you deciding what you think your audience needs, it's your audience telling you what they want, and you use that instead. Now, it we may not have enough data to say, you know, oh, this is the kind of music you should use.

What would likely be a better, you know, more in-depth is if we did some kind of re deep research around, you know, music taste, or if there was any kind of research available from a Spotify or a Pandora or an Amazon Music that gave you know demographics and that kind of stuff, you could bring that into that conversation. We just don't happen to have that, but that would be a way to sort of handle if you don't have you know those things handy, then I think that you could bring that in. I'm looking already, I'm like lo-fi makes sense. Uh news theme feels a little too like guy smiley from the Muppets with like I don't know, the the telegraph in the background. Yeah, exactly.

And minimalist electronic is more or less kind of what we have now. Sure. Again, but this is why I wanted to take us out of it. I don't, I personally don't love the theme music, but it's not for me. And I think that's the thing that I'm that's what I'm trying to convey is like if you're making the decisions on behalf of your customers, you're introducing your bias into it.

So I would never pick electronic music personally. But this is telling us what our customers would necess would think that uh would make sense. Exactly. So let's see if we can get this working here. I need to log into my music generation software.

Oh, I need to do it from the client services account. That is a pain. So let's see if I can do this. So for those who don't know, we use different accounts uh at Trust Insights, and I have recommended to Chris that he use different browser profiles versus what he currently has set up, which is all in the same profile. One person's opinion.

We all do it our own way. Exactly. So let's share screen. Now we need to share the tabs so that we can share the audio, which is the reason for the switch, because otherwise you you can't get uh the audio shared, at least in Chrome. So let our first uh candidate here is actually we want this in custom mode.

We want no lyrics, and we want our pitch, and we're gonna call this so what one and let's turn up look at the advanced options, keep that at 50% each, and hit create. We're gonna then take the second prompt that it gave us, paste that in, and then we'll call this so what two, get that in, and then go into our third, paste that in and call that so what three in Suno, Suno in particular gives you three candidates per or two candidates per track. So let's see. The first one is at least basic available for preview. Let's give it a listen.

So yeah, that's all wrong. This is the second of the that first prompt, the 95 alignment. That's better the first. Better. If you if I had to pick one of the two, sort of like uh one or two.

One or two. I would pick two and added two. Alright, let's try a candidate two. I need to get on my light cycle for that. I feel like I'm about to watch Stranger Things.

Like there's a demigorgon coming up behind me right now. Probably. It's not bad though. I could see this like this, particularly for the 30-second countdown up front. This would not be bad.

Okay. Let's listen to Candidate in that section. A bit more sedate. Oh, this is more stranger things. Yeah.

I get uh Rudy's. Oh. Yeah, it's the next final slide. Definitely. All right, now let's try out candidate three, the corporate lo-fi.com.

Uh-huh. It really is. Let's try candidate number two in that category. Unfortunately, like I love lo fi, but unfortunately these ones do sound like hold music. Which theoretically is what it is, but it also looks like it should like break in and go, your call is important to us.

Please stand by. Like I thought there was a little bit of Warren G in that last one. I was feeling a little bit a little street there. So I would say if forced to pick one, I think the second candidate of the first batch. So this one here, the up tempo broad new broadcast news.

Yeah. But again, one person's opinion. I actually think if we were able to export the audio, I would probably take it to the community and have them vote. Well, we can. We can we can download the audio.

These are just a straight up MP3s. Which of the two candidates for the techno one? One or two. Here's one. Yeah, I think that one.

Okay. So let's take that one. We'll download that. And then of the lo-fi uh hold music. Which one of those?

Oh, yeah. Number two? Number two. All right. Let's download that.

We'll download it as well. Okay. So now we've got music. Uh and I what I also did was inside Google Videos, uh, I went and I exported uh the track. So in Google Videos here, what I've done is for each of the generations, I've stuck them onto the timeline here, and I've added padding on either side.

And the reason for this is I want it as one great big video uh file that I can then take into my editing suite. Uh and because we want to be able to work with these separately. And the editing suite, I personally uh use Adobe Premiere, not because I love it, but because we pay for it. Um, it's part of the Adobe Creative Cloud. Um, there are if you're showing this, Chris.

We can't see it. Oh, I it that part of the problem is it takes like 15 seconds for this thing to just put it up. Um, so let's go ahead and yeah, that's that's let's start a new yeah. That's actually this is one of the prime reasons why you have multiple monitors. If you're gonna run premiere, you're like, okay, I need three screens to make this work, right?

Seriously. Um let's go ahead and get oh yeah. But I think one of the things that you're demonstrating, which is always useful for people to see, sort of the good, the bad, and the ugly, is if you want good quality output, it's not just uh like I want a bumblebee landing on a flower. It's gonna be more than that. If you want the music, if you want to edit it, if you're gonna be using it for your YouTube channel, you probably have card bumpers or you know, contact information, other things that you would want to lay over it.

And so it there's more than just one tool. And generative AI is just that it's a tool, it's part of your stack. And so it in a perfect world, it's your whole stack in the realistic world, it's one of many tools that you would need to complete a task. Exactly. So we have the three scenes.

I'm gonna now choose scene edit detection within Adobe that will identify the different scenes and then splice out the placeholders in between them, which is a useful way to get just those individual clips back out. It saves a lot of time. Great. Can you share your screen? Oh, am I not doing that?

Nope. Whoops. We're all just in imagination land right now. Okay. So let's try that again.

Um, I finally got my project imported. I'm gonna drop in the video itself, uh, hit keep settings. Let's ditch the audio. So we're gonna unlink it. Uh we'll ditch the audio from the original clips because it was just was not helpful.

And then we're going to choose scene edit. And we're going to have it analyze the different scenes. And then we're going to take out these interstitials, which are just the placeholders on either side. This gives us three clean clips. And we can see them there.

There's the things. And then we can take uh the audio. Let's remove these parts here. Now obviously we don't we haven't built the countdown timer yet. Um so that would be in the the first section, but then you would have these three clips here, like so with the background music.

And so that's the process then of creating the final. You have to you still have to, you should use a nonlinear editor to assemble the pieces to get the transitions right and to get the audio right. And so what you can see on the bottom half of Chris's screen is what I we were talking about earlier, where you have the video and the audio with separate tracks. And so generative AI put together just some you know standard audio to go with it. Chris was able to separate those tracks, delete that audio, and bring in the audio that we created in Suno.

Yep. And even this isn't as far as I would go for something in production. So one of the things that uh is 100% true about generative AI made music is that it is not mastered properly. It is it is mastered for it to be very generic, which you know, like all AI output is. And so you have to separately take um uh use your audio editing tools to remaster it properly so that it has a little more punchy, uh, will cut through road noise and wherever else people watch or listen to shows.

So, in all generative AI music cases, you absolutely should do the remastering. Otherwise, it is very apparent that you're using AI generated music, and it doesn't sound as good. But if you have limited resources, it's a good starting place. Yes, it is good enough. It is good enough.

So that's the process from beginning to end of what? Do we get to see it? Yeah, play the clip. Come on. It's not done yet.

We haven't done that, we don't have the countdown uh timer. No, I know, but do we get to see what we've done so far? Because we're about to end the live stream and we're leaving people hanging of like what we created. All right. Well, I could I it won't play the video.

I mean, it won't play the audio because it's premiere. That's okay. It's not see something. Here's from this from the ending to begin from the beginning to the end. Look at all that data flying around.

Putting together the hierarchy. And then Decepticons are there to save you. Oh, wait, they were the bad guys, right? They were the bad guys. All right.

And so that is the final sequence as generated there. You know, considering we started with nothing, it's not bad. I'm gonna be honest, I don't think that this video is gonna make the final cut for the live stream, but I think it's a good practice proof of concept. I do too. I think I would uh, particularly for the third part, it do a uh nod to our heritage and have some sort of light bulb android lightning there.

And then one of the tools that can work with uploaded logo as well is OpenAI Sora. So I'd probably take the Trust Insights logo as is and have Sora do an animated version of that as the fourth and final part of the video whereas I would probably take out the question mark and replace it with the Trust Insights logo. Yep. We just do dog on that and this is it we're there. And the other thing is this completely is was outsourced to AI.

It did not we at no point did we offer our creative ideas in in the process like one of the things that we might have said like yeah let's use that gray square data stream that is part of our logo as like the centerpiece of the you know the the the sequences we literally just threw caution to the wind said AI you do it all and you end up with this well considering that you know outside of us you know chatting for a few minutes here and there we in less than 45 minutes you did a whole video and audio um you know proof of concept that you could then bring to someone and say is this what you wanted you know we built a creative brief we built the prompts using best practices for the video creation we built six different versions of audio based on our ICP like we didn't accomplish nothing so we have something to show if we were you know bringing it back to a stakeholder to say is this what you were thinking is this what you wanted so I would say job well done we got a lot accomplished in a short amount of time we did we did and if folks would like the VO3 optimizer guide and prompt, we're gonna put it in our analytics for marketers Slack community. So if you are not a member there, it's free to join. If you're not a member there, uh, you you should go there because that's where we'll put the downloads from today's show so that you can use them as well to make your own videos and things. All right, John, gonna start remaking all your videos. Yeah, absolutely.

We just need the Transformers theme. Line this all up. It's ready to go. It's because it's just amazing how it's just what you were talking about. People used to spend thousands of dollars to make like 10 clips to show a client, like, hey, what do you think?

Like, because there's no other way to get to this point of like, okay, we like this, we don't like that, we need more of this, we need less of that. And so, yeah, this is you know, watching this, you're saving thousands of dollars. Like, yeah, it turned out weird, and there was a lot of rando stuff in there, but nonetheless, you're getting closer to the target without spending any money. So it's huge. Exactly.

And you could at this point, if if it was something as important to you, and especially if you wanted to own the copyright on it. Um, at this point, you could take all the comps and go to a video production agency and say, like, this is what we want. We just need you to do it with humans so that we have uh uh a paper trail for copyright. Which I think is a really smart way to do it because I mean, I know from working with creative directors, you guys have probably experienced the same thing. What you're describing often doesn't translate into what they're thinking and imagining.

And then they say, Well, can you draw it for me? And you're like, I can do a stick figure. That's about it. You know, so this is a really great way to at least get to that point of having a conversation to say this is what we want. Yep.

And they can react to it and go, uh no, that's that makes no sense. Which, you know, it's like, why is there a Decepticon's logo at the end of the video? To see if anyone noticed. See if anyone knows. All right, folks, that's gonna do it for this week's show.

We will talk to you on the next one. Thanks for watching today. Be sure to subscribe to our show wherever you're watching it. For more resources and to learn more, check out the Trust Insights Podcast at TrustInsights.ai slash TI podcast. And our weekly email newsletter at TrustInsights.ai slash newsletter.

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