Category: Video
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Business Strategy: Don’t Be This Toilet Paper Dispenser
This toilet paper dispenser inspired me to share some thoughts on customer experience, business strategy, and what companies do most wrong: put themselves before the customer. Can’t see anything? Click here to watch on YouTube.
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Marketing AMA: Which Version of Google Analytics Tags Should We Use?
Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions left to address. I promised the community I’d get to the rest,…
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Testing Microphones for the iPhone X
I’ve been working with much more video lately and had a question I needed an answer to – what microphones generate the best quality audio when I’m filming on my iPhone X? I had these microphones available to test: Wired headphones that come with the phone, the Earpods (Wired) David Clark HBT-30 headset (Bluetooth) Bose…
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A Video Tour of the New Google Search Console Beta
Google Search Console, formerly known as Google Webmaster Tools, is undergoing an interface refresh. Much has changed – new reports and reporting capabilities, new visibility into sitemap errors, and lots of missing stuff that hasn’t been ported from the old version of the software. In this video tour, join me as I walk through what’s…
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Chief Data Officers, AI, ML, and Influencers on The Cube [Video]
I joined an all-star team of IBM social influencers to speak on Silicon Angle’s The Cube at the IBM CDO Summit recently. We discussed artificial intelligence, machine learning, neural networks, predictive analytics, and so much more. Hear what Tripp Braden, Mike Tamir, Bob Hayes, and I had to say: Thanks to IBM and Silicon Angle…
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Talking Machine Learning and Marketing on The Cube [Video]
I had the privilege to speak on Silicon Angle’s The Cube at the IBM CDO Summit recently. We discussed the basics of machine learning, how marketing is changing, what to do if a company doesn’t want to keep up with the future, and the differences in types of media. Thanks to IBM and Silicon Angle…
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Friday Fun: Why I Bought a Dashcam
One of my newest toys – and it’s admittedly very much a toy – is an Anker Roav C1 dashcam. What’s a Dashcam? If you’re unfamiliar with the technology, dashcams are car-mounted video cameras that record everything, all the time. They typically mount via adhesive to the windshield and plug into the power connector in…
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How to Track High-Value Returning Visitors with Google Analytics™
One of the most valuable people to visit our website is the returning visitor. This is the person who’s already aware of us, who’s already been to our website. However, not all returning visitors are the same. Some are much higher value than others – visitors who have been to specific pages on our site.…
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The Future of Healthcare IT Marketing
Healthcare IT marketing is one of the hottest, fastest growing industries in the world as digital health, precision medicine, and artificial intelligence meet traditional healthcare. This week, I’m speaking at the BrandHIT Marketing Summit in Las Vegas, put on by HIMSS, the Healthcare Information and Management Systems Society, about building data-driven customer journeys in healthcare. As…