Category: Video

  • Why Passive Voice Kills Clarity and How AI Can Save Your Writing

    Passive voice is the enemy of clarity. I was reading a report recently that was loaded to the brim with passive voice writing. “The video content was loaded to the channel. The analytics are suggesting that X might be the best place for us to create content.” Passive voice, for those who don’t remember English…

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  • Unlocking Disney-Level Event Success: Why MAICON’s Small Touches Create Magic

    The very best events function a lot like Disney World. If you’ve never been to Disney World, it’s a case study in people engineering, in behavioral engineering. Disney invests crazy amounts of time, effort, and money to steer hordes of people around a relatively small area and ensure they have a satisfactory (and profitable) experience.…

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  • You Ask, I Answer: AI Real-Time Vision Capabilities?

    Summary In today's episode, I explain how real-time vision capabilities in AI models like Gemini and ChatGPT allow them to analyze your physical environment through a phone camera. Here's what this means for you. You can leverage these tools to gain instant insights and second opinions on your surroundings in real-world situations. You'll also learn…

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  • How AI is Changing Jobs and Why Your Retirement Advice Needs an Update

    What advice do you need to retire? As conference season ramps back up, I’m updating slide decks and talking points – and finding some dinosaurs that were correct once upon a time, but now need to be put out to pasture. Here’s one about video generation. I used to say that video generation can’t handle…

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  • You Ask, I Answer: How To Prioritize AI Use Cases?

    Summary In today's episode, I explain how to prioritize AI use cases by focusing on revenue-generating activities. Here's what this means for you. You can secure stakeholder approval and funding more easily by demonstrating direct financial impact. You'll also learn these concepts: why revenue-focused tasks beat simple optimization, how to use a two-by-two grid for…

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  • So What? Getting started with Claude Skills

    Summary In today's episode, I walk through Anthropic's new Claude Skills feature with live demos of building, invoking, and deploying them across real workflows. Here's what this means for you. You'll see how portable AI skills let you package expertise into reusable, shareable assets that transform any Claude conversation into a structured advisory session. You'll…

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  • How to Stay Authentic in the Age of AI: Why Imperfection Makes You Human

    What is “authentic” in an AI era when AI can capably simulate us? If you log into any avatar creator like HeyGen, you’ll see all sorts of options like gesture replication to make your AI avatars even more realistic. Folks who don’t follow the AI space closely don’t realize just how good digital clones can…

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  • Why Predictability is the Key to Building Trust in AI and Beyond

    What is trust? Rebecca Bultsma and I were discussing this recently in the context of AI ethics and broadly, trust & safety within tech. There are a ton of angles, but I fall back to one very old perspective: Trust is built on predictability. Humans are prediction engines. Millennia before AI and probabilistic models, we…

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  • Why People Don’t Care If Content Is AI-Generated (And What They Actually Want)

    Far fewer people care about whether it’s AI or not. Far more people care whether it’s useful, helpful, or entertaining for them. A lot of folks are all tied up and twisted into knots about whether a given piece of content is authentically human or not. But when you go out in the world and…

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  • You Ask, I Answer: How to Learn About AI Ethics?

    Summary In today's episode, I explain how to navigate the complicated world of AI ethics by grounding your decisions in personal belief. Here's what this means for you. You gain the ability to make informed choices about which AI tools and companies you choose to support. You'll also learn these concepts: the three main schools…

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