Video | Christopher S. Penn - Marketing AI Keynote Speaker

”AI News Made Simple: A Weekly Newsletter That Cuts Through the Noise for Non-Tech Marketers” (Note: The title is audience-focused, SEO-friendly, and highlights the unique value proposition of the newsletter while being engaging.)

March 20, 2025

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Christopher S Penn

We’ve got a new newsletter – So What? Tell Me When I Should Care AI News. This is a new experiment from Trust Insights, making a machine-generated newsletter. Let me take you behind the scenes. Katie and I have watched AI news come flooding in. Every day, there are thousands of new articles, social posts,…

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Unlock AI’s Potential: 5 Things You Couldn’t Do Before (That Your Competitors Aren’t Doing)

March 20, 2025

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Christopher S Penn

What couldn’t you do before that AI enables now? As we close out 2024 and start looking at the road ahead, I have a thought exercise for you, one I’m doing myself. What couldn’t you do before that AI enables you to do now? What was beyond your reach, because of resources or skill? Everyone…

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How Small Businesses Can Outperform Big Competitors with AI

March 17, 2025

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Christopher S Penn

Punch above your weight. We talk a lot about how AI will consume jobs and work, and that will be true. That’s going to be a consequence, especially at larger firms and organizations where inefficiency is the norm. But what we don’t talk about enough with AI is how much smaller firms will be able…

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From Horrifying to Impressive: How AI Video Generation Has Evolved in Just Two Years

March 14, 2025

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Christopher S Penn

How fast does AI move? This short video that I put together last night for fun shows Pepperoni Hug Spot from 2023. The author used Midjourney and Adobe After Effects (which is why the words look so good and the transitions are smooth) back in May 2023 to put their video ad together. It was…

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Should OpenAI Add Ads? The Pros, Cons, and Future of AI Advertising

March 13, 2025

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Christopher S Penn

Should OpenAI have ads? Let’s tackle these questions. First, in terms of what this would mean for OpenAI’s business, they’ve got to find revenue. It’s long been known that OpenAI is burning cash at a crazy rate to keep up their operations. So, advertising is one potential model. The other model would be to increase…

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Mastering Sora & AI Video Generators: Pro Tips for Stunning Results

March 11, 2025

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Christopher S Penn

Early thoughts and tips on Sora and similar video generators. Sora in particular works best with its storyboards feature. Hat tip to Nicole Leffer on this – you can cram it full of detail and it’ll behave better. Be discrete in your instructions. Like ChatGPT, making things structured seems to deliver good results. For example:…

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Stop Obsessing Over AI Tools—Focus on the Delicious Results Instead

March 10, 2025

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Christopher S Penn

Ann Handley wrote recently: “Friends: Hi. Real talk: I’m sick of talking about Artificial Intelligence.” Yes. And it’s all-consuming, yet the funny thing is that lots of us are talking about AI, but not as many of us are talking about how to make great things with AI. Imagine a blender company that only talked…

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How the Trade War is Disrupting Supply Chains—and What Your Business Must Do Now

March 5, 2025

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Christopher S Penn

Much has been written about empty ports and empty ships, a result of the trade war the US government has been waging on the world and especially China. Politics aside, a trade war creates massive supply chain issues. The provenance and lineage of everyday items is laid bare when we see how many pieces come…

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Mind Readings: How to Benchmark and Evaluate Generative AI Models, Part 3 of 4

March 5, 2025

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Summary In today's episode, I run a head-to-head bake-off between three major AI models (Grok 3, Claude Sonnet 3.7, and GPT-4.5) using four real-world benchmark tests judged by Gemini Flash Thinking. Here's what this means for you. You learn why custom use-case benchmarks beat generic synthetic scores when picking a model for your specific work.…

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How to Use AI Research Tools Like Gemini 1.5 Without Falling for Fake Information

March 3, 2025

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Christopher S Penn

What is credible? Google’s newest research tool, Gemini 1.5 with Deep Research, promises to do deep research on a prompt/query and return a comprehensive report. Unfortunately, it has no clue what constitutes credible, especially in very sensitive areas. Here’s an example. With the naive prompt that the average person might use: “Do some research on…

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Category: Video