In order to reach the goals you’ve set for yourself as a company, as a marketer, as a brand, you need a way to get to them, a path that helps you understand what you should be doing next. Rather than just do stuff haphazardly or because everyone else is doing it, take a few…
On Monday, June 13, I launched my new book, Marketing White Belt: Basics for Digital Marketers, with a series of campaigns. I thought I’d share what was done and what the net effects were. Obviously, first I had to write and publish the book. I went with the Kindle and Nook platforms because very little…
Have you had people ask you how to get started in digital marketing? Are you working with social media practitioners who lack a firm grounding in the basics of marketing? I’m pleased to announce my first book, Marketing White Belt: Basics for the Digital Marketer, is available right now in the Amazon store and at…
Some people love them, some people hate them (rather like popups, right?). But the question isn’t whether or not you like them, the question is, do they work for generating any kind of traffic or attention? The answer is… let’s test! You see, as much as I may have an opinion on any given marketing…
One of the topics discussed at the recent MARCOM forum which there was great confusion about was the entire concept of marketing strategy. Marketers are genuinely confused at this point about strategy from a company perspective vs. strategy for specific marketing objectives. Are they the same? Yes and no. The reason there’s so much confusion…
