Taglines and slogans can either give immediate clarity or total obscurity in just a few breaths. If you’re struggling to gain mindshare with prospective customers, something as simple as a slogan that actually makes sense can work wonders. What should a good slogan do? It should immediately and unequivocally convey what unique value you provide.…
Looking out at all of the Black Friday holiday sales promotions, I came away with this basic conclusion: You’re pricing yourself to death. Let’s step back and think about when price matters. Price matters to the average consumer – B2B or B2C – under two very specific conditions: 1. The buyer doesn’t understand your value.…
I had the pleasure of being interviewed by Don F. Perkins from Mind Mulch about a few different things on my mind of late, such as Google’s Zero Moment of Truth. Watch the short 5 minute interview below to see what we chatted about. [youtube]https://www.youtube.com/watch?v=wyE3pWL-_2w[/youtube]
Marketing appears to be somewhat amusingly stuck between two extremes today. On the one hand, you have the folks (especially on the ecommerce and SEO side) saying that the long tail is your friend and is all you need to prosper. Create enough good content and the long tail will take care of you. On…
I was talking recently with a friend who is a job seeker, someone who has been out of work for more than a little while and was trying to add some new skills to their portfolio to improve their chances of finding work. His strategy was simple: learn PHP and MySQL and attempt to enter…
