Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Strategy

  • #the5 for the week ending December 17, 2010

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    Christopher S Penn

    [the5intro] Bonus item for #the5, one of mine. Passwords are not enough: https://cspenn.com #the5: WordPress Plugin that tells you if any of your readers are on the Gawker Hacker List https://bit.ly/gPjN6H #the5: Very cool: the WordPress printable gift certificate plugin: https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: Two powerful email signup form ideas on the @whatcounts blog: https://www.christopherspenn.com/youve-discovered-the-missing-link/ #the5: Sixth…

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  • Line of sight digital marketing framework

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    Christopher S Penn

    At the Blue Sky Factory User Conference this past year, I unveiled a marketing framework that I think does a reasonably good job of explaining what’s broken in your company, how to find it, and how to make things better. It’s called Line of Sight Marketing, and it’s derived from Avinash Kaushik’s Line of Sight…

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  • Marketing with kaizen

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    Christopher S Penn

    What makes the difference between sporadic success and sustainable, continuous success? Kaizen. Kaizen is a Japanese term for improvement. It specifically refers to continuous, incremental improvement through the reduction of waste and small improvements to efficiency. Kaizen is, in some ways, the opposite of innovation: improvement and focus on what you have rather than trying…

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  • Do you have a Golden Social Rolodex?

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    Christopher S Penn

    Are you familiar with the Golden Rolodex? It’s a sales expression as well as a human resources expression. The Golden Rolodex is your personal database, your personal set of connections and relationships that you’ve built over your career. When companies are looking to hire top talent in sales and executive functions, very often the Golden…

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  • It’s dead, isn’t it?

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    Christopher S Penn

    How many times have you heard something like this? Direct mail is dead. Outbound marketing is dead. Email is dead. Podcasting is dead. MySpace is dead. If someone is shouting loudly that something is dead, that’s a good indicator to take a look at it. The ploy of claiming something is dead is typically shouted…

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  • First steps on the path to exceptional

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    Christopher S Penn

    The path to becoming exceptional is relatively simple to get started on. In a world that has generally accepted mediocrity, if not outright failure, finding a few parts of your business to improve that will push you past your competitors is simple. It starts with listening to yourself. Consider all of the complaints people have…

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  • The deadliest question of all

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    Christopher S Penn

    Grab the beverage of your choice, a quiet place to contemplate, the writing instrument of your choice (paper, pen, iPad, whatever), and ask yourself this very serious question. So serious it’s a deadly serious question, because the wrong answer might literally kill you. What price will you pay for success? What are you willing to…

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  • Who to follow: serendipity or segmentation?

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    Christopher S Penn

    One of the most hotly contested discussion topics at PodCamp NH this past weekend was the question of who to follow on social networks like LinkedIn and Twitter. As has been discussed many times before, some people believed in casting a wide net and following many, while others believed in being highly selective and following…

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  • On becoming a technomarketer and Chief Marketing Technologist

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    Christopher S Penn

    On becoming a technomarketer and Chief Marketing Technologist Mitch Joel wrote my biography for the last seven years the other day when he described the Chief Marketing Technologist, a person in a company who is both in marketing and IT. That’s what I’ve been doing for years and years, bridging the gap between marketing and…

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  • What pizza dough can teach you about innovation

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    Christopher S Penn

    Take a ball of pizza dough. Now pull as hard and as fast as you can on all the edges. What do you get? The world’s largest, least satisfying bagel, a tiny thin ring of dough. Start over. Take your ball of dough and press down on it really hard, right in the middle. What…

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