Out of all the announcements at Google I/O yesterday, which do we care about as marketers? AI mode is basically LLM-based “search”. You have a full, regular chat – which means regular search results are gone. For now, it’s a tab in Google search results. The Google team said they’ll migrate features to the core
42 pages. That’s how many pages of settings you need to go through to set up a simple small business website according to best practices – WITHOUT a CRM or marketing automation system. I was setting up a website for a friend of mine tonight, and these are the number of settings you have to
Expertise still required. Google’s new Deep Research function in the consumer version of Gemini (not available in workspace) is really neat. You give it a research objective, and then it goes out onto the web, scrapes from its search catalog, and assembles a research brief. Cool, right? Except that it’s no different from any other
In today’s episode, Shara asks for good ChatGPT prompts beyond “optimize for SEO.” I explain treating it like an intern – give step-by-step instructions, not vague directives. Share key concepts, outline requirements, provide research sources. Tune in for actionable tips on crafting effective prompts for generative AI. Can’t see anything? Watch it on YouTube here.
In today’s episode, Kim asks if using ChatGPT for content hurts SEO. I explain it’s just a tool – good prompts make it effective, bad prompts make it useless. Invest time learning to prompt properly and AI can improve quality and speed. Tune in to get actionable advice on leveraging AI as a content creation
In today’s episode, Mary asks how SEO pros can stay ahead in an AI world. I explain using AI to improve your skills, then combining your strengths with AI to boost results. Critiquing content with AI reveals blind spots and creates superior outputs. Tune in to learn how partnering with AI can dramatically increase the
In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or human—make it good. Tune in to learn why Google cares about content quality, not creation method.
