Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything? Watch it on YouTube here. Listen to the audio
I’d like to introduce you to a concept I haven’t seen anywhere else in the SEO world, something I’ve talked about a few times now on Marketing Over Coffee and the Trust Insights podcast: temporal vectorization. What Is Vectorization? First, a bit of background. Vectorization, in the SEO context, is the process of identifying related
Leah asks, “Is SEO out of reach for small businesses?” This is an interesting question, because the answer keeps changing. A year ago I would have firmly said no, SEO is completely within reach of every business, large or small. Six months ago I would have said that the very best SEO technologies are definitely
One of the earliest parts of Google’s algorithm was PageRank, a network graph that looked at who was most linked to as a proxy for which sites should rank highest for a given search term. While PageRank has evolved along with the rest of Google’s algorithm, it’s still very much part of the company’s search
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by two other questions: Is traffic acquisition the bigger problem? Is traffic
One of the easier to solve marketing mistakes I hear is when someone says they need to do just a bit of keyword research for their search engine optimization. When you hear keyword research, what does that phrase mean to you? AHREFS defines keyword research like this: “Keyword research is the process of understanding the
One of the more interesting methods for checking out competitors in digital marketing is to look at who you have the most keyword and topic overlap with in SEO. Why? From a search perspective, overlap tells you who you’re competing with in terms of audience – which other sites you’re directly clashing with for eyeballs
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer isn’t necessarily easy, and is dependent on your content marketing goals. Are you creating
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s look at the data to make this decision. I took a sample of
Mark Schaefer wrote up a very thoughtful analysis of an SEO framework I did recently, and he pointed out that cumulative advantage (both the sociological concept and the title of his new book) makes life difficult if you’re competing against a well-established competitor in SEO. But is all hope lost if you’re David and you’re
