Category: SEO
-
You Ask, I Answer: Importance of Domain Authority in SEO?
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media impressions?” The answer to this question requires some statistical knowledge.…
-
You Ask, I Answer: Do Keywords Still Matter in an AI SEO World?
Shane asks, “With the changes that Google has made to its algorithm, is there still any validity to having a list of keywords and tracking how they are ranking? Do keywords still have a place in the SEO process?” When we decompose a topic, we end up with words and phrases. It’s literally impossible to…
-
You Ask, I Answer: Dealing With Google SEO Algorithm Change?
Carolyn asks, “A major update to Google’s core algorithm just came out and our site is down 30% for organic traffic overnight. How do you deal with situations like this?” Algorithm updates happen all the time, though Google does deploy large ones a few times a year. If there’s any advanced warning, plan campaigns on…
-
You Ask, I Answer: The Difference Between SEO and Content Marketing?
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines have implemented artificial intelligence and machine learning. It’s all one and the same. Make great content that’s…
-
You Ask, I Answer: Best Practices for SEO Related Keywords?
Kali asks, “Are there any best practices to use for updating content and focus keywords on established pages that already rank really well for an existing keyword? We’re trying to go from using “financial planning” to “wealth management”.” Absolutely. The best practice is to take every page that ranks and attracts traffic for your stated…
-
You Ask, I Answer: Local SEO Strategy?
Chad asks, “Starting on a new website build and incorporating multiple drop off locations in various states for the business. Would it be best (for seo value) to build stand alone sites for each drop location or keep each location as a page under main site?” Generally speaking, you want to follow a logical organizational…
-
You Ask, I Answer: Link Building Cold Outreach?
Michael asks, “I get dozens of cold outreach link requests a day that are clearly templates or automated. Does this tactic actually work?” Cold outreach requests work in the same way that spam works – you only need a small percentage of people to respond positively. As a whole, it’s efficient but not particularly effective,…
-
You Ask, I Answer: Google SEO Strategy in 2020?
Heidi asks, “What do you make of Rand Fishkin’s statement that in 2020, Google will be our biggest competitor for traffic?” Rand isn’t wrong on the premise that Google wants to provide the best answers in the most efficient way possible – and that may mean one-box/zero-click search results which do not send traffic to…
-
You Ask, I Answer: Help Articles vs. Blog Posts for SEO?
Leanna asks, “What are your thoughts on re-using blog posts for help articles? Are there pros and cons to posting the same content twice? Where is it better to host content to improve SEO? For example, if I want to share content on how to lose weight and we’re a fitness tech company. Would that…
-
You Ask, I Answer: Testing for BERT?
Mitch asks, “Danny Sullivan says there’s nothing to optimize for BERT – ‘There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.’ – is anyone actually testing for BERT?” Danny is fundamentally 100% correct – if you’ve always been creating…