SEO Archives - Page 2 of 9 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Is SEO Dead? Nope.

by Christopher S Penn | May 16, 2018 | Marketing, Marketing Technology, search engine optimization, SEO

Danielle asks, “With AI running everything in search engines, is SEO dead?” It depends on what you mean by SEO. Old SEO – cheesy tricks like filling the bottom of your pages with paragraphs of white text on a white background is dead. Stuffing every possible...

A Video Tour of the New Google Search Console Beta

by Christopher S Penn | Jan 23, 2018 | analytics, Google, Marketing, Metrics, search engine optimization, SEO, Video

Google Search Console, formerly known as Google Webmaster Tools, is undergoing an interface refresh. Much has changed – new reports and reporting capabilities, new visibility into sitemap errors, and lots of missing stuff that hasn’t been ported from the...

The AI-Powered SEO Process: Conclusion

by Christopher S Penn | Nov 20, 2017 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO

We’ve reached the end of our AI-powered SEO series. We’ve now explored the use of machine learning technologies to significantly improve our SEO efforts, understanding what content will work best and who to reach out to for link creation. What’s next depends on who we...

The AI-Powered SEO Process: Distill and Reach Out

by Christopher S Penn | Nov 16, 2017 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO

Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat...