Summary In today's episode, I walk through how to structure data for machines using JSON, schema, and lighter alternatives to improve AI search visibility. Here's what this means for you. You discover that GEO requires passing three sequential gates and that lighter weight formats like markdown and YAML may serve your AI visibility far better…
Summary In today's episode, I walk through how to compare AI bot visibility against human search traffic using Bing Webmaster Tools and a coding-driven analysis approach. Here's what this means for you. You'll discover that the strategy for AI visibility is largely the same as for human search, so you can focus on creating quality…
AI generally doesn’t think out of domain. There’s a technique in metacognition called lateral thinking, where you take a concept from one domain and you move it to another domain. For example, if you play World of Warcraft and you know how to win PvP at Arathi Basin, those same strategies and tactics can be…
Why are your listicles helping your competitors? Research from folks like Lily Ray and Rand Fishkin are pointing out that listicles might be doing more harm than good for GEO/AEO. Why? Step back and think about how large language models work. They’re semantic engines, paying attention to not only words, but word order and the…
Summary In today's episode, I walk through what LLMs.txt is, why Google now considers it part of site health, and how to build one using real analytics data. Here's what this means for you. You learn that LLMs.txt does not boost AI visibility but serves as a curated briefing document that helps AI agents navigate…
Here’s the irrefutable gold standard for measuring AI Visibility/GEO/whatever: ASK PEOPLE HOW THEY HEARD OF YOU. Marketers have spent the last 20 years becoming increasingly allergic to talking to real customers, probably because at many companies, if they did, they’d get an earful. So we’ve tried our hardest not to ever talk to real people.…
If you don’t want AI to generate generic slop, then you have to establish what generic slop is first. I’m working on a book cover for a book about AI and SEO/PPC and I prompted AI to come up with some concepts. I hated all of them. They were boring, bland, and literally exactly what…
8 hours. That’s how long the new version of Zhipu AI’s (aka ZAI) flagship model, GLM-5.1, is capable of working autonomously and still cranking out high quality results. ZAI trained ths new model entirely on Huawei Ascend chips, not an NVIDIA GPU in sight. This is China’s leading chip maker for AI, and the benchmarks…
