by Christopher S Penn | Sep 5, 2022 | AI, Artificial Intelligence, Marketing, search engine optimization, SEO
Max asks, “Your opinion on SEO and the impact of AI in the future?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-ai-impact-on-seo.mp3 Download the MP3 audio here. Got a question...
by Christopher S Penn | Jun 16, 2022 | Content Marketing, Marketing, search engine optimization, SEO, You Ask I Answer
Ann asks, “Given all the “instant” answers Google delivers in search results, does SEO still matter for content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 22, 2022 | Marketing, Marketing Data Science, Marketing Technology, SEO, Social media, Social networks
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 21, 2022 | Marketing Data Science, Marketing, search engine optimization, SEO
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything?...
by Christopher S Penn | Nov 23, 2021 | Marketing, Marketing Data Science, search engine optimization, SEO
I’d like to introduce you to a concept I haven’t seen anywhere else in the SEO world, something I’ve talked about a few times now on Marketing Over Coffee and the Trust Insights podcast: temporal vectorization. What Is Vectorization? First, a bit of...
by Christopher S Penn | Jul 2, 2021 | Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Leah asks, “Is SEO out of reach for small businesses?” This is an interesting question, because the answer keeps changing. A year ago I would have firmly said no, SEO is completely within reach of every business, large or small. Six months ago I would have...