by Christopher S Penn | May 7, 2021 | Marketing, Marketing Data Science, search engine optimization, SEO
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by...
by Christopher S Penn | Mar 11, 2021 | Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO
One of the easier to solve marketing mistakes I hear is when someone says they need to do just a bit of keyword research for their search engine optimization. When you hear keyword research, what does that phrase mean to you? AHREFS defines keyword research like this:...
by Christopher S Penn | Mar 9, 2021 | Marketing Data Science, Marketing, Marketing Technology, search engine optimization, SEO, Topic Modeling
One of the more interesting methods for checking out competitors in digital marketing is to look at who you have the most keyword and topic overlap with in SEO. Why? From a search perspective, overlap tells you who you’re competing with in terms of audience...
by Christopher S Penn | Mar 4, 2021 | Marketing, Content Marketing, Marketing Data Science, search engine optimization, SEO
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer...
by Christopher S Penn | Mar 3, 2021 | Marketing, Content Marketing, Marketing Data Science, search engine optimization, SEO
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s...
by Christopher S Penn | Feb 23, 2021 | Marketing, Marketing Data Science, search engine optimization, SEO, Strategy
Mark Schaefer wrote up a very thoughtful analysis of an SEO framework I did recently, and he pointed out that cumulative advantage (both the sociological concept and the title of his new book) makes life difficult if you’re competing against a well-established...