AI vendors hate this. You’ll love it. There’s a good chance that 85-90% of what you want to do with generative AI, you can do in a foundation tool like ChatGPT, Gemini, Claude, DeepSeek, etc. A substantial majority of AI companies are little more than wrappers and a nice UI on top of someone else’s
How patient are you with AI? One of the great hidden dangers of AI is its ability to diminish your patience. Ask ChatGPT/Claude/Gemini anything, and you get an answer immediately. Very reminiscent of the sign seen in various snarky places: Answers: Free Correct Answers: $1 If you want really great answers, be prepared to invest
Using AI to generate content is like taking your Rolls Royce or your Bugatti to the grocery store. Yes, it can do that. It will get the job done, and done in style. But that’s not even remotely close to what it’s capable of. At the 2024 MarketingProfs B2B Forum, I suggested a few other
Your prompts are too short. Whatever you’re prompting generative AI with, chances are, it’s too short. You could be including more detail. More background. More context. More process. One of the things I say in my keynotes is that the more relevant, specific words you use in a prompt, the better on average a generative
SEO expert Aleyda Solis shared this quote from Google’s John Mueller recently about the Search Quality Rating Guidelines: 4.6.6 MC Created with Little to No Effort, Little to No Originality, and Little to No Added Value for Website Visitors The Lowest rating applies if all or almost all of the MC on the page (including
In this episode, you’ll find out if Google actually penalizes AI-generated content. You’ll learn what recent updates to Google’s guidelines truly mean for your website. You’ll discover why focusing on creating valuable content is more important than the tools you use. You’ll see how delivering helpful information helps you succeed in search. Tune in now
You still can’t measure brand strength in AI. Ashley Faus pointed out this morning on another post that a company is claiming to measure your brand strength/presence in AI. Unsurprisingly, the claim was not accompanied with a peer-reviewed dataset or methodology, or even a preprint paper. Let’s review why this is impossible today. Models are
