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Christopher S Penn
Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs :: View in Browser Learn the difference between incrementality and attribution in Google Analytics (MP3 audio) » What’s On My Mind: My Favorite Content Creation Hack I’ll be a little sad when things do go back to “normal” when it comes to events,…
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Christopher S Penn
Almost Timely News, 10 October 2021: Leadership, Competitive SEO, Social Media Analytics :: View in Browser Learn how to build better dashboards and reports in this free class » What’s On My Mind: Are You a Leader? This week, my company held a focus group for some reporting products we’re aiming to improve, and at…
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Christopher S Penn
Almost Timely News, 3 October 2021: Technical Debt, Content Marketing Analytics, Server Change :: View in Browser Learn how to improve your Twitter analytics with my free hands-on masterclass » Important: I Just Changed Servers A quick note before we get to this week’s content. I just upgraded my marketing automation software and changed servers,…
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Christopher S Penn
Almost Timely News, 26 September 2021: Data Trends, AI Content Generation, Why I Love Data Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: Data Trends At a recent internal corporate training I was giving, one of the attendees asked me what I thought the big trends…
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Christopher S Penn
Almost Timely News, 19 September 2021: LinkedIn Experiment, Link in Bio, Email Metrics Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: Pick It and Rock It I started an experiment last month. Across all social networks, I’ll be honest, I make a minimal effort to show…
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Christopher S Penn
Almost Timely News, 12 September 2021: 3 Year Marketing Strategy, Google Postmaster Tools, Personal Data Science Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: My 3-Year Marketing Strategy The folks at Talkwalker recently asked me in an interview what I thought the major trends would be…
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Christopher S Penn
Almost Timely News, 5 September 2021: Demise of the T-Shaped Marketer, LinkedIn Content Curation Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: The Demise of the T-Shaped Marketer One of the enduring concepts that’s stuck around in marketing – especially in hiring –…
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Christopher S Penn
Almost Timely News: Proactive and Reactive Content, Supply Chains, LinkedIn Algorithm Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Reactive and Proactive Content Creation What kind of content creator are you? I view content creation through one of two lenses, reactive and proactive.…
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Christopher S Penn
Almost Timely News: Tesla Bot, B2B Email Marketing PR Embargoes Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Tesla Bot I read with great interest about the announcement made at Tesla’s AI event this week about Tesla Bot, a humanoid robot that appears…
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Christopher S Penn
Almost Timely News: Account-Based Experience, You Can’t Count on Timing, Bounce Rates Need more revenue wins? Learn the basics of Account-Based Experience with Demandbase’s free guide » Trying something new this week; I’ve shortened the subject line from Almost Timely News: to [ATN]. Let me know what you think. What’s On My Mind: You Can’t…
