A lot of folks on the cutting edge have already written off MySpace and headed to different online communities. This is perfectly understandable – MySpace has been plagued with spyware, usability issues, and an image problem that Madison Avenue firms would cringe at. The cutting edge has left, and the hip crowd has left for greener pastures.
So, who’s left?
Everyone else. MySpace is over its Dip, if you’re a Seth Godin follower, and is gaining widespread, mainstream adoption. When the cashier at the supermarket, when the 47 year old account, when the woman on the street is talking about MySpace, it’s hit the mainstream, and the reality is that the bulk of your market – unless it’s cutting edge technologists – is in the mainstream.
Now is the time to refocus your MySpace marketing efforts. The bots and scripts are slowly coming back, the service is more aggressive about spam, and the numbers of mainstream users are swelling every day. As of this morning, approximately 4 profiles were being added PER SECOND.
Marketing to MySpace members now also needs to take a more mainstream-friendly approach. If you’re a podcaster, telling people to copy your RSS feed’s URL won’t fly with the mainstream crowd. One click is the limit – make it so easy for your new MySpace audience to get to what you have to offer.
If you follow powerlaw distributions, about 80% of your potential audience is in the mainstream, and they’re just arriving at the party now. Late to the party, perhaps, but they’re bringing spending money, and at the end of the day, that’s what counts most.