How balanced is your Google Analytics pie? I speak, of course, of the pie chart that comes as a stock report in every Google Analytics report. When people ask about what to look for in Analytics, one of the most important things I look at first is the pie chart of traffic sources. What’s coming…
Over the weekend, I had the delight of competing relentlessly in Alterac Valley, a 40 man player vs. player battleground in World of Warcraft. For those unfamiliar, Alterac Valley is a large, mountainous battlefield that is a war of attrition, trying to gather resources for your team and deny objectives to the opposing team. 40…
Both Chris Brogan and I have exhorted you recently to make the most of this quietest week of the year when everyone else has checked out. Here’s the corollary to those bold statements. If you’re looking at starting something new or adding to your team for 2011, if you’re looking to hire, grow, or otherwise…
Are you attracted to the idea of having at least one other source of income? Are you wondering how to get started with affiliate marketing? Lots has been written on the subject by nearly every Internet marketer out there. Affiliate marketing, if you’re unfamiliar with the topic, is pure commission-based sales. You sign up for…
I send out a personal newsletter on a reasonably regular basis containing stuff you’ve almost always already seen. Why do I do that? One simple reason: it’s about throwing mattresses. Some of you get the most value from me on Twitter. When I fling very small, 140 character mattresses at your head, they go in…
At the Blue Sky Factory User Conference this past year, I unveiled a marketing framework that I think does a reasonably good job of explaining what’s broken in your company, how to find it, and how to make things better. It’s called Line of Sight Marketing, and it’s derived from Avinash Kaushik’s Line of Sight…
In the comments about overused marketing words in my post about synergy the other day, Christopher Morris said, I thought it was “paradigm”. Or is that overused word old and busted now? Paradigm and paradigm shifts were definitely broken by overuse in the 1990s. Eventually the term became meaningless because it was used to describe…
Google recently implemented Instant Preview in their search results, a small magnifying glass that appears next to each listing. Clicking on or anywhere near it brings up a thumbnail version of your web site. Here’s what the Blue Sky Factory web site looks like: Look at that beautiful thumbnail. It’s an ideal testing tool for…
