What Eye of the Storm can teach us about strategy and execution Over the past weekend, the weekly battleground in World of Warcraft was Eye of the Storm. For those who don’t play, Eye of the Storm is a lot like capture the flag games from your childhood. Your team, which is randomly assembled from…
Which is more important, building new business or keeping the business you have? Which is more efficient? More cost effective? If the answer isn’t obvious, it’s because you, like me, work in marketing and have worked in marketing for probably too long. The allure of inbound marketing is compelling, the allure of winning new business…
On becoming a technomarketer and Chief Marketing Technologist Mitch Joel wrote my biography for the last seven years the other day when he described the Chief Marketing Technologist, a person in a company who is both in marketing and IT. That’s what I’ve been doing for years and years, bridging the gap between marketing and…
I had this sudden, painful flash of insight the other day: I really suck at short term marketing. By that, I mean that I don’t have the ability to generate meaningful results in marketing over a very short period of time with no base except a pile of money. When I look back at where…
I had the pleasure and privilege to attend New England Warrior Camp again this year (my 11th out of 13) in the woods of Sudbury, Massachusetts this past weekend. Others have done a much better job illuminating the actual goings-on, such as my friend and senior, Jon Merz. One of my huge takeaways from the…
Every time you write a cover letter, every time you send a resume, every time you get on the phone for an interview, you are selling. You are working in a sales job with the most important product in the world to you: your talent. While it might seem obvious to you why you’re the…
Disclosure: this whole post is an affiliate marketing post. If that makes you unhappy, please skip it. Doing affiliate marketing for WordPress themes is nothing new in the social space. After testing out dozens and dozens of different providers, from Thesis to the WordPress Codex, I’ve settled in on Nick Roach’s Elegant Themes and am…
Following someone or something on Twitter indicates a small amount of intent. It takes literally less than a second to follow someone. Replying and conversing does show more intent. Becoming a Fan on Facebook is the same. Liking something on Facebook indicates a small amount of intent. Subscribing to someone’s newsletter takes slightly more intent.…
