Google recently implemented Instant Preview in their search results, a small magnifying glass that appears next to each listing. Clicking on or anywhere near it brings up a thumbnail version of your web site. Here’s what the Blue Sky Factory web site looks like:

blue sky factory - Google Search

Look at that beautiful thumbnail. It’s an ideal testing tool for you to see your calls to action as if it were on a small mobile device or across the room.

Can you spot your calls to action from inside that little thumbnail? Does your web site look trustworthy, professional, or create the emotional state you want even at a small size? If not, use tools like this to help sharpen up your site.


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