·
Christopher S Penn
If AI, as some are positing, is going to obliterate critical thinking and reduce people to the mindless blobs featured in WALL-E… isn’t that good for you? If everyone around you is average at best… then won’t you stand out more? If all the snake oil folks’ slop they’re peddling is mindless dreck that doesn’t…
·
Christopher S Penn
This meme greatly amused me because it’s true. Scroll through your LinkedIn feed. 1 year, 11 months ago, ChatGPT debuted to the world. How many of the people you’re connected to who are now AI experts had any expertise in AI prior to November 30, 2022? How do you know the difference? Who knows what…
·
Christopher S Penn
AI and automation are not the same thing. Especially when we’re talking generative AI. By definition, generative AI is about generating, about creating something. Automation is about taking a task and finding a way for a machine to do that task for you. Now, are there tasks that generative AI automates? To a degree, yes.…
·
Christopher S Penn
I added 62 blog posts to my blog yesterday. All of them were human-written, by me. How? Simple: I already wrote them here, on LinkedIn. My workflow for content is to write offline before I ever post online. I never, ever write a post in an online channel for two reasons: Online services break and…
·
Christopher S Penn
Almost Timely News: 🗞️ Bringing the LinkedIn Algorithm Guide to Life With AI (2025-05-25) :: View in Browser The Big Plug 👉 Grab your copy of the Unofficial LinkedIn Algorithm Guide for Marketers, newly refreshed! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. You will see bountiful AI outputs…
·
Christopher S Penn
The water is getting warmer. The old adage about frogs in boiling water is what I’m talking about. Big Tech companies, as their AI capabilities increase, are finding the costs of generative AI to be higher and higher. How this shows up: cost increases. Increasingly expensive “pro” and “ultra” subscriptions. Lower rate limits. For example,…
·
Summary In today's episode, I present a new guide that explains the 14 distinct systems powering LinkedIn based on recent engineering research. Here's what this means for you. You gain a data-driven advantage by replacing social media myths with technical insights. You'll also learn these concepts: how the Liger and Lyrank systems drive visibility, how…
·
Christopher S Penn
What does surviving and thriving look like in the age of AI? Here’s a simple, uncomfortable (for brands) answer: you. You are what will help brands survive and thrive. You, the individual. Call it what you will, influencers, creators, thought leaders, brand ambassadors – at the end of the day it’s a person and a…
·
Christopher S Penn
AI nerd alert! Two super nerdy but super powerful pieces of news dropped in the last couple of days. Google announced support for MCP, the Model Context Protocol. Think of it as APIs for AI, giving AI tools a common language to talk to external services. This is a big deal – now, OpenAI, Anthropic,…
·
Christopher S Penn
One of the points lots of folks talk about with social media in particular and content marketing at large is the dead internet theory, the concept that the Internet becomes all bots talking to each other. If you’ve spent any time posting on LinkedIn, you’ve noticed this sort of digital decay with AI-powered comments and…
