·
Christopher S Penn
AI nerd alert! Two super nerdy but super powerful pieces of news dropped in the last couple of days. Google announced support for MCP, the Model Context Protocol. Think of it as APIs for AI, giving AI tools a common language to talk to external services. This is a big deal – now, OpenAI, Anthropic,…
·
Christopher S Penn
One of the points lots of folks talk about with social media in particular and content marketing at large is the dead internet theory, the concept that the Internet becomes all bots talking to each other. If you’ve spent any time posting on LinkedIn, you’ve noticed this sort of digital decay with AI-powered comments and…
·
Christopher S Penn
We try to simplify and boil things down What does the raw firehose look like What does the AI firehose look like? Nicole Leffer pointed out recently that there’s a lot of noise in the AI space. Katie Robbert often asks me, on any given piece of AI news, to “tell me when I should…
·
Christopher S Penn
dusts off ranty pants One of the enduring issues people have working with and around me is that I cast a very long shadow. I’ve been online and actively making stuff for more than 30 years, from my first website in 1994 to today. But one of the things I hate most is when someone…
·
Christopher S Penn
Go where the people are. Don’t build on rented land. These two maxims – both true – are at odds with each other. Yet with recent moves by X and Meta to allow even more garbage on their platforms, the pendulum wavers yet again. Do you build where there are eyeballs? Do you build where…
·
Christopher S Penn
MCP is a GPT you control. A lot of people have had a lot to say about Model Context Protocol, or MCP. It’s one of the hot topics in generative AI right now, but it’s also absurdly opaque to a lot of folks. Here’s what it is and how it works. Functionally, MCP is a…
·
Summary In today's episode, I wrap up a five-part series on using generative AI to advance your career by covering what to do when you don't land the job after interviews and how to turn that effort into a long-term personal brand. Here's what this means for you. You gain a way to transform rejection…
·
Christopher S Penn
Almost Timely News: 🗞️ Generative AI and the Synthesis Use Case (2024-06-02) :: View in Browser 👉 Download The Unofficial LinkedIn Algorithm Guide for Marketers! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, though the walkthrough video shows the use of generative AI to make the LinkedIn guide. Learn…
·
Summary In today's episode, I explain why chasing social media algorithm hacks is a futile Sisyphean task and what marketers should do instead. Here's what this means for you. You discover that understanding the inputs and outputs of recommendation engines gives you a far more reliable path to social media success than any shortcut ever…
·
Summary In today's episode, I address whether Twitter remains a reliable platform and where to turn if it isn't. Here's what this means for you. You gain an honest assessment of Twitter's current vulnerabilities and practical alternatives for professional networking and credible sourcing. You'll also learn these concepts: why Twitter's open-sourced recommendation engine creates security…
