Christopher S. Penn – Marketing AI Keynote Speaker

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Category: LinkedIn

  • So What? Demystifying Social Media Algorithms

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    Summary In today's episode, I walk through how Twitter and LinkedIn algorithms actually work by decoding their official engineering blogs and academic papers, translating the dense technical jargon into actionable marketing insights. Here's what this means for you. You stop trusting outdated social media myths and start building your content strategy around the real mechanics…

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  • Blatant Promo: New FREE LinkedIn Course

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    Christopher S Penn

    Watch this message on YouTube 📺 » Hi. It’s kind of rough out there with new headlines every day announcing tens of thousands of layoffs. To help a little, I put together a new edition of the Trust Insights Power Up Your LinkedIn course, totally for free. 👉 Click/tap here to take the free course…

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  • New FREE LinkedIn Course For Job Seekers

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    Summary In today's episode, I announce a completely free edition of my Power Up Your LinkedIn course as a response to the wave of layoffs making headlines right now. Here's what this means for you. You get research-backed guidance built directly from LinkedIn's own engineering papers rather than recycled social media tips, so you can…

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  • Mind Readings: What Is Appropriate

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    Christopher S Penn

    Lots of posts about what’s appropriate in the workplace/on LinkedIn/etc. What’s appropriate? The answer varies wildly, is always contextual, and generally revolves around not causing harm. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…

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  • Mind Readings: What Is Appropriate

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    Summary In today's episode, I break down the debate over what's appropriate to post on LinkedIn and in the workplace, and offer a simple framework for deciding for yourself. Here's what this means for you. You'll get a clear benchmark that cuts through the noise of self-appointed content police and helps you post with confidence.…

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  • You Ask, I Answer: Optimizing for Social Search?

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    Summary In today's episode, I walk through how social media search engines actually work and what you can do to optimize your content for them. Here's what this means for you. You discover that social search prioritizes your network connections far more than keyword matching, which flips traditional SEO thinking on its head. You'll also…

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  • You Ask, I Answer: Newsletters on LinkedIn?

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    Christopher S Penn

    Heidi asks, “I wonder why you’re offering your newsletter via LinkedIn. Based on past conversations, I thought that you created unique content for your newsletters and didn’t publish it elsewhere to get people to subscribe to it and to be able to use it elsewhere if needed. So what motivated you to change?” Can’t see…

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  • You Ask, I Answer: Newsletters on LinkedIn?

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    Summary In today's episode, I explain why I started republishing my newsletter on LinkedIn after seeing near-zero subscription traffic from the platform. Here's what this means for you. You gain a no-cost way to reach thousands of additional readers with content you've already created, simply by using the platforms' built-in features. You'll also learn these…

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  • You Ask, I Answer: Freedom of Speech on Twitter?

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    Summary In today's episode, I break down how freedom of speech laws apply to private companies like Twitter and why the answer is more complicated than most people think. Here's what this means for you. You'll understand why private platforms can set their own content rules without violating the First Amendment, and why enforcement looks…

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  • You Ask, I Answer: Third Party Analytics for LinkedIn?

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    Christopher S Penn

    Amoussou asks, “At what point in a content creator’s life should they use third party analytics apps for LinkedIn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…

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