Christopher S. Penn – Marketing AI Keynote Speaker

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Category: LinkedIn

  • How to Cut Through the AI Noise: A Behind-the-Scenes Look at the Firehose of AI News

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    Christopher S Penn

    We try to simplify and boil things down What does the raw firehose look like What does the AI firehose look like? Nicole Leffer pointed out recently that there’s a lot of noise in the AI space. Katie Robbert often asks me, on any given piece of AI news, to “tell me when I should…

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  • Why Taking Credit for Someone Else’s Work Kills Your Credibility

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    Christopher S Penn

    dusts off ranty pants One of the enduring issues people have working with and around me is that I cast a very long shadow. I’ve been online and actively making stuff for more than 30 years, from my first website in 1994 to today. But one of the things I hate most is when someone…

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  • How to Build an Unstoppable Content Strategy: Own Your Platform While Leveraging Social Media

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    Christopher S Penn

    Go where the people are. Don’t build on rented land. These two maxims – both true – are at odds with each other. Yet with recent moves by X and Meta to allow even more garbage on their platforms, the pendulum wavers yet again. Do you build where there are eyeballs? Do you build where…

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  • Unlock the Power of MCP: How to Build and Monetize Custom AI Tools for ChatGPT, Claude & More

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    Christopher S Penn

    MCP is a GPT you control. A lot of people have had a lot to say about Model Context Protocol, or MCP. It’s one of the hot topics in generative AI right now, but it’s also absurdly opaque to a lot of folks. Here’s what it is and how it works. Functionally, MCP is a…

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  • How To Use Generative AI to Land Your Next Job, Part 5

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    Summary In today's episode, I wrap up a five-part series on using generative AI to advance your career by covering what to do when you don't land the job after interviews and how to turn that effort into a long-term personal brand. Here's what this means for you. You gain a way to transform rejection…

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  • Almost Timely News, May 2, 2024: 🗞️ Generative AI and the Synthesis Use Case

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    Christopher S Penn

    Almost Timely News: 🗞️ Generative AI and the Synthesis Use Case (2024-06-02) :: View in Browser 👉 Download The Unofficial LinkedIn Algorithm Guide for Marketers! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, though the walkthrough video shows the use of generative AI to make the LinkedIn guide. Learn…

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  • Mind Readings: Hacking Social Media Algorithms

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    Summary In today's episode, I explain why chasing social media algorithm hacks is a futile Sisyphean task and what marketers should do instead. Here's what this means for you. You discover that understanding the inputs and outputs of recommendation engines gives you a far more reliable path to social media success than any shortcut ever…

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  • You Ask, I Answer: Thoughts on Twitter?

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    Summary In today's episode, I address whether Twitter remains a reliable platform and where to turn if it isn't. Here's what this means for you. You gain an honest assessment of Twitter's current vulnerabilities and practical alternatives for professional networking and credible sourcing. You'll also learn these concepts: why Twitter's open-sourced recommendation engine creates security…

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  • So What? Demystifying Social Media Algorithms

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    Summary In today's episode, I walk through how Twitter and LinkedIn algorithms actually work by decoding their official engineering blogs and academic papers, translating the dense technical jargon into actionable marketing insights. Here's what this means for you. You stop trusting outdated social media myths and start building your content strategy around the real mechanics…

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  • Blatant Promo: New FREE LinkedIn Course

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    Christopher S Penn

    Watch this message on YouTube 📺 » Hi. It’s kind of rough out there with new headlines every day announcing tens of thousands of layoffs. To help a little, I put together a new edition of the Trust Insights Power Up Your LinkedIn course, totally for free. 👉 Click/tap here to take the free course…

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