Category: Influence
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My Event Promotional Workflow
When I’m asked to participate in events, either as a speaker or as a subject matter expert, my goal is to help bring value to the event by driving additional awareness. It’s not enough to just show up; events need help building awareness and credibility while they’re happening. In this post, I’ll share my promotional…
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Improving Influencer Identification, Part 5: Influencer Measurement
How hot is influencer marketing? Influencer marketing is now more searched for, via Google Trends data shown above in blue, than email marketing or social media marketing as a whole. Influencer marketing is the latest, the greatest, the hot thing that every marketer has been mandated to master. In this series, we’ll delve into three…
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In Faint Praise of High Social Media Influencer Fees
Much has been made of the fees that influencers have been charging brands in recent times. In the past year, I’ve heard influencers’ agents ask for strong six-figure numbers to take a few photos on Instagram, live-stream a video on Periscope or Facebook, or tweet a few times per day at an event. Even influencers…
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Want to know your audience better? Try this test.
When it comes to understanding your audience, few things provide as much insight as how your audience describe themselves. What are the words and phrases that they use to talk about themselves? Social media provides this answer to us in the form of profile biographies. Whether LinkedIn profile, Twitter bios, etc., we can learn quite…
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The glaring flaw of influencer identification software
“It’s not just who you know, but who knows you.” – Mitch Joel Social media influencer identification software has one glaring flaw across many different analytics tools. Today’s tools focus too much on the what and not enough on the who. I was doing some client work the other night and found I needed to…