Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all about audience. Learn what I did to help…
Mark Schaefer commented on my recent episode about influencers: “You are rolling old tapes here Chris. You’re viewing the world from a very narrow (B2B tech) perspective. Here’s the fact, influencers sell stuff. A lot of stuff. For many companies this is the most cost-effective sales and marketing efforts they have ever seen. The case…
Major conferences such as CES, DreamForce, and IBM THINK have hundreds of thousands of attendees, hundreds of announcements, thousands of vendors and partners, and millions of articles, social media posts, and emails. Against this exceptionally noisy backdrop, how could we possibly stand out if we don’t have multimillion dollar budgets? To stand a chance of…
When we speak of influence, particularly in marketing, what are we talking about? Do we even know what influence is? If we don’t, then we’re chasing something we may not understand; in turn, we may be paying for results that make no sense or are ineffective. What is influence? Let’s say we have a prospective…
Mitch Joel is fond of saying, “It’s not who you know, it’s who knows you”. This quote has never been more true than today in influencer marketing. How do we measure influence in most digital marketing domains? Email marketers look at forwarding and sharing rates Public relations professionals look at who covers us in the…
