Category: Influence
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How do we measure influencers?
Influence is a nebulous term. Its Latin roots hint at things flowing into something, the idea that ethereal energy flows into human destiny. Yet it might not be too bold to say that our ability to measure marketing influencers controls the destiny of our marketing today. Why does measuring influencers matter? Not all influencers are…
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Why marketers should care so much about influencers
Why do marketers care so much about influencers? In the battle for attention between influencers and brands, influencers crush our brands. Influencer marketing matters more than ever. With Twitter’s new timelines, every major social network now offers some level of filtering based on engagement. We must elicit engagement from our audiences, or our social media…