When it comes to understanding your audience, few things provide as much insight as how your audience describe themselves. What are the words and phrases that they use to talk about themselves? Social media provides this answer to us in the form of profile biographies. Whether LinkedIn profile, Twitter bios, etc., we can learn quite…
“It’s not just who you know, but who knows you.” – Mitch Joel Social media influencer identification software has one glaring flaw across many different analytics tools. Today’s tools focus too much on the what and not enough on the who. I was doing some client work the other night and found I needed to…
Influence is a nebulous term. Its Latin roots hint at things flowing into something, the idea that ethereal energy flows into human destiny. Yet it might not be too bold to say that our ability to measure marketing influencers controls the destiny of our marketing today. Why does measuring influencers matter? Not all influencers are…
Why do marketers care so much about influencers? In the battle for attention between influencers and brands, influencers crush our brands. Influencer marketing matters more than ever. With Twitter’s new timelines, every major social network now offers some level of filtering based on engagement. We must elicit engagement from our audiences, or our social media…
In social media marketing, we often want to identify social influencers to understand who we need to be interacting with. However, our fellow marketers often obscure the landscape by filling it with marketing and promotion. Do a simple search in the social media monitoring tool of your choice and you’ll likely see 500% more promotion…
