“It’s not just who you know, but who knows you.” – Mitch Joel Social media influencer identification software has one glaring flaw across many different analytics tools. Today’s tools focus too much on the what and not enough on the who. I was doing some client work the other night and found I needed to…
Influence is a nebulous term. Its Latin roots hint at things flowing into something, the idea that ethereal energy flows into human destiny. Yet it might not be too bold to say that our ability to measure marketing influencers controls the destiny of our marketing today. Why does measuring influencers matter? Not all influencers are…
Why do marketers care so much about influencers? In the battle for attention between influencers and brands, influencers crush our brands. Influencer marketing matters more than ever. With Twitter’s new timelines, every major social network now offers some level of filtering based on engagement. We must elicit engagement from our audiences, or our social media…
