by Christopher S Penn | Apr 17, 2019 | analytics, Google, Google Analytics, Marketing, Marketing Technology
Stephanie asks, “What’s the first thing you should do once you have #GoogleAnalytics set up on your website?” During the CMWorld Chat yesterday, folks had some terrific questions, so we’ll be tackling each of these in the next few episodes....
by Christopher S Penn | Jan 31, 2019 | analytics, Google, Google Analytics, Marketing, Marketing Technology, Metrics
Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five...
by Christopher S Penn | Nov 26, 2018 | Advertising, Google, Marketing, Marketing Technology
Alessandra asks, “Any tips/resources to learn PPC? Who to trust?” Watch the video for the order of resources I recommend, including courses to take, blogs to follow, and events to attend. Recommended courses: Bing Ads Google Ads Can’t see anything? Watch it on...
by Christopher S Penn | Oct 23, 2018 | AI, Amazon, Artificial Intelligence, Chatbots, Google, Marketing, Marketing Technology
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in...
by Christopher S Penn | Oct 2, 2018 | analytics, Google, Google Analytics, Google Tag Manager, Marketing, Marketing Technology, Metrics
Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that much?” In this video, I review the top 10 causes of direct traffic misattribution in Google Analytics™, including 4 causes that are under your...
by Christopher S Penn | Jul 17, 2018 | analytics, Google, Google Analytics, Google Tag Manager, Marketing, Marketing Technology, Metrics
Marc asks, “How do I set a goal for ungated content? I want to give away something but still be able to track it.” The reason for setting up ungated content tracking is that it lets you feel more comfortable giving away content instead of putting...