You Ask, I Answer: The Most Important Google Analytics Task Post-Setup
Stephanie asks, “What’s the first thing you should do once you have #GoogleAnalytics set up on your website?” During the CMWorld Chat yesterday, folks had some terrific questions, so we’ll be tackling each of these in the next few episodes....You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?
Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five...You Ask, I Answer: PPC Learning Resources
Alessandra asks, “Any tips/resources to learn PPC? Who to trust?” Watch the video for the order of resources I recommend, including courses to take, blogs to follow, and events to attend. Recommended courses: Bing Ads Google Ads Can’t see anything? Watch it on...You Ask, I Answer: Amazon Alexa vs. Google Home for Marketers
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in...You Ask, I Answer: Causes of Direct Traffic in Google Analytics
Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that much?” In this video, I review the top 10 causes of direct traffic misattribution in Google Analytics™, including 4 causes that are under your...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
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