Category: Google
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The Most Important Takeaway from the 2017 Google Analytics Partner Summit
The Google Analytics Certified Partner Summit, a convocation of over 500 partner agencies from 50 nations, has come and gone again. I love the GACP Summit because it’s a chance for partners to see the roadmap ahead of what Google is planning with its analytics products, a chance to glimpse the near future from one…
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How to Track High-Value Returning Visitors with Google Analytics™
One of the most valuable people to visit our website is the returning visitor. This is the person who’s already aware of us, who’s already been to our website. However, not all returning visitors are the same. Some are much higher value than others – visitors who have been to specific pages on our site.…
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Fixing Site SEO With One Google Data Studio Report
On any given day, hundreds of blog posts will tell you what the latest and greatest in SEO advice is. From accelerated mobile pages to Tensorflow-powered topic models, there are new innovations in SEO all the time. Fix the Basics First However, all the newfangled innovations in SEO are rendered largely ineffective when the basics…
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Speech Recognition and Transcription Services Compared
Many marketers have a need for transcription of audio and video data, but the prices and quality on the market vary wildly. Let’s compare the options and look at the transcription/speech recognition landscape to see what fits our marketing needs best. Why Transcription? We face more and more rich media content as marketers – audio,…
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Getting Started with Google Optimize, Part 3: First Test
When we look at the Google Analytics™ ecosystem, we see a variety of tools designed to help businesses grow by effectively measuring and managing their digital presence. Tools like Google Tag Manager help us standardize and speed up our tracking. Google Analytics helps us measure our efforts. Google Data Studio simplifies reporting and dashboards within…
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Getting Started with Google Optimize, Part 2: What to Test
When we look at the Google Analytics™ ecosystem, we see a variety of tools designed to help businesses grow by effectively measuring and managing their digital presence. Tools like Google Tag Manager help us standardize and speed up our tracking. Google Analytics helps us measure our efforts. Google Data Studio simplifies reporting and dashboards within…
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Getting Started with Google Optimize, Part 1: Introduction
When we look at the Google Analytics™ ecosystem, we see a variety of tools designed to help businesses grow by effectively measuring and managing their digital presence. Tools like Google Tag Manager help us standardize and speed up our tracking. Google Analytics helps us measure our efforts. Google Data Studio simplifies reporting and dashboards within…
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How to Use Google Analytics UTM Tags For Better Marketing Attribution
Digital marketing has an attribution problem. We’re stymied by encrypted search, which takes away our ability to detect basic information about where our visitors are coming from or what they searched for. We’re challenged by dark social, which takes away search and attribution data from mobile apps like WeChat, WhatsApp, etc. Social analytics company Radium…
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How to Set Goals in Google Analytics for Non-Profits
Samantha Anderson asked, “How do you set goals in Google Analytics for non-profit organizations?” Regardless of business type, almost every kind of business or organization has financial interactions. Even the most noble non-profit still has expenses that it must pay – salaries, rent, electricity, etc. The only organization which truly doesn’t need to focus on…
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AMP It Up: Accelerated Mobile Pages Traffic Growing Fast
At the beginning of 2016, I advised everyone to climb aboard the Accelerated Mobile Pages (AMP) train and implement AMP, Google’s specification for mobile-friendly content. For much of 2016, not much happened on this front; compliance was encouraged, but I saw very little impact from implementing AMP. In October, I started to see AMP pages…