You Ask, I Answer: How to Set Google Analytics Goals for B2B2C
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting...You Ask, I Answer: How to Improve Marketing Analytics Dashboards
Rob asks, “Our analytics dashboards are filled with data but people have complained that they’re not helpful or useful. What can I do to fix this?” Great question and a very common problem. One of the chief issues with analytics is that we just back up the truck and...You Ask, I Answer: Google Tag Manager vs. Google Analytics
Charles asks, “Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together?” Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief...You Ask, I Answer: How To Prove Marketing Bottom Line Impact
Sandie asks, “How can I prove that marketing is impacting our bottom line?” This is probably the most important question for the average marketer to answer. It’s literally the difference between keeping our jobs and being asked to either improve or leave. Today, we’ll...Marketing AMA: Which Version of Google Analytics Tags Should We Use?
Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
