Summary In today's episode, I announce the launch of Trust Insights' new Google Analytics 4 for Marketers course, built in direct response to overwhelming community demand for GA4 training. Here's what this means for you. You gain 5.5 hours of unconstrained, comprehensive training covering GA4 alongside its essential companions, Tag Manager and Data Studio, so…
Summary In today's episode, I break down how to measure the lifetime value of your blog content using Google Analytics and other tools. Here's what this means for you. You gain a clear framework for deciding which pages deserve more promotion, optimization, and ad spend so your content investments actually pay off. You'll also learn…
Kate asks, “curious how everyone is feeling about the GA deadline to move to GA4? Does it seem like ample time to migrate from Universal…is it at all daunting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
Summary In today's episode, I explain why now is the time to migrate from Universal Analytics to Google Analytics 4 and break down what makes the transition feel more daunting the longer you wait. Here's what this means for you. You discover a clear timeline plus a simple forcing strategy that gets you fluent in…
Summary In today's episode, I walk through the most common questions agencies face when pivoting clients to Google Analytics 4 ahead of the Universal Analytics sunset. Here's what this means for you. You avoid the trap of one-click migration tools by focusing on people, process, and proper configuration instead. You'll also learn these concepts: why…
Summary In today's episode, I walk through how Google Analytics 4 handles social media advertising and attribution with a live demo of the platform's interface. Here's what this means for you. You'll learn practical techniques for setting up conversions, choosing attribution models, and avoiding common UTM mistakes that distort your data. You'll also learn these…
Summary In today's episode, I explain how to build a measurement strategy for organizations focused on behavior change rather than direct sales. Here's what this means for you. You learn how to correlate your daily activities to the outcomes you care about and then test those correlations to prove true causality. You'll also learn these…
Summary In today's episode, I walk through migrating Google Data Studio reports from Universal Analytics to Google Analytics 4 with a live dashboard rebuild. Here's what this means for you. You gain a systematic process for auditing your existing reports so your analytics survives the platform transition without losing critical insights. You'll also learn these…
