Category: Google Analytics
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You Ask, I Answer: Google Analytics 4 Long-Term Benefits?
Tanner asks, “Can you explain why Google Analytics 4 is supposedly going to be better in the long run?” Three major benefits that will take time to see the value: The event model gives us much more granularity with our data. BigQuery for all gives us the ability to create much more advanced attribution models…
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You Ask, I Answer: Source/Medium for Google Analytics 4 in Data Studio?
Jakes asks, “I’ve moved 5 sites To Google Analytics 4, set up a host of custom events in Tag Manager to recreate what I’m missing from GA3, but where do find Source Medium Campaign In Data Studio With GA4? Am I missing something obvious?” Yeah… it’s not there yet. That connector is still in beta,…
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You Ask, I Answer: How to Set Up Tags, Triggers, and Goals in Google Analytics 4?
Tara asks, “It seems pretty quick and simple to set up GA4, but do I need to set up all of the different triggers in the Tag Manager separately? Or can I just set up one Tag with all of the triggers?” Google Analytics 4 relies much more heavily on Google Tag Manager than GA…
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You Ask, I Answer: Source/Medium Governance in Google Analytics?
Jakes asks, “With the switch to GA4 Source/Medium is becoming so much more important, can you recommend any resources that I can share with our advertising stakeholders to upscale them on the best use of of these parameters?” This is a question of power and process. First, you have to have the organizational power to…
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You Ask, I Answer: Views and Segments in Google Analytics 4?
Reid asks, “are you saying that we should use properties in the same way we would use views in UA? And if so, does that mean a separate tag for each property in GTM?” To understand the layout of Google Analytics 4 and where stuff has or has not gone, we have to understand the…
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You Ask, I Answer: When to Switch to Google Analytics 4?
Brian asks, “When should a company really consider shifting over to Google Analytics 4?” Interestingly, reports from Reddit say people setting up new properties are not given an option for GA 3 (aka Universal Analytics, it is available as an ‘advanced’ option) so we’re already seeing Google pushing hard for GA 4 adoption. You should…
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You Ask, I Answer: Interpreting Google Analytics 4 Data?
Ivelina asks, “I can’t find anything in the new GA4. So what if you are not that good at reading raw data?” You’re not alone. Many, many people are having trouble, and it’s because of the change in mindset about how Google Analytics 4 collects data. When you compare the two side by side, GA4…
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You Ask, I Answer: First Impressions of Google Analytics 4?
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a suite of 3 major pieces that every marketer will need to consider. Google…
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You Ask, I Answer: Branded Search for Niche Industries?
Nancy asks, “If you’re selling something highly technical e.g., carbon fiber to replace traditional aluminum for fabricating airplane seats, would branded search be helpful e.g., assuming there are brand name aluminum makers who target the aerospace?” It depends on the behavior of your buyers. One of the most important, easiest things to do is configure…
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Guest Appearance on Digging Deeper With Jason Falls
I had a chance to sit down with Jason Falls to chat about analytics, data science, and AI. Catch up with us over 35 minutes as we talk about what goes wrong with influencer marketing, why marketers should be cautious with AI, and the top mistake everyone makes with Google Analytics. Can’t see anything? Watch…