Google Analytics 4 or Bust: Lessons from Google Marketing Live 2021
At the recent Google Marketing Platform’s Google Marketing Livestream virtual event, Google previewed a bunch of changes coming to the platform as a whole, but some of the features that most stood out were: Customer Match: the ability to encrypt and upload your...Google Analytics: A Content Marketing Engagement Test
Here’s a content marketing question to start your thinking: what would you assume the relationship is between average time on page and word count? I would assume there would be a linear relationship, right? More words on a page means more time to read, so there...Google Analytics 4: User Medium vs Session Medium
Guilherme asks, “In the acquisition report, when it’s on the user tab, it’s listing the channel that the those users came through on: A – their first visit ever B – their first visit within the selected timeframe C – the last visit...Google Analytics 4 Traffic Types by Stream
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn’t my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web…" There’s a bit of a mixup here....You Ask, I Answer: Measuring A Social Post’s Impact?
Karalyn asks, “In a situation where the marketing tweet did not have a higher engagement rate, but did have a higher impact, how do you show that community value to a client?” Community value is measured over the long-term, which means first educating the...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
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