You Ask, I Answer: Google Analytics 4 and Lead Scoring?
You Ask, I Answer: Bounce Rate and Blog Content
Molly asks, “What does bounce rate REALLY mean when it comes to blog content?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...How to Audit Your Google Analytics UTM Governance with Google Data Studio
In this 7 minute tutorial, watch and play along to build a Google Data Studio dashboard to audit your Google Analytics account and find out whether you’re using UTM codes incorrectly. This tutorial requires no coding skills and only minimal Google Data Studio...Measuring Email Marketing Performance in a Post iOS15 World
Apple rolls out iOS 15 on September 20, 2021 with desktop updates coming later in the year. iOS 15 will introduce Mail Privacy Protection, and I detailed much of the basic operational changes in this blog post here. However, one of the key questions that keeps coming...Understand the Meaning of Metrics
Amanda asks, “As a data scientist, you’re adept at collecting raw data, interpreting their meaning, and determining the resulting actions to take. What tips can you offer to help content creators and other analytics novices understand the meaning behind...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
