Google Analytics Archives - Page 2 of 2 - Christopher S. Penn Marketing Blog

You Ask, I Answer: How to Set Google Analytics Goals for B2B2C

by Christopher S Penn | May 23, 2018 | analytics, Google, Google Analytics, IBM, Marketing, Marketing Technology, Metrics, Watson

Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting...

You Ask, I Answer: How to Improve Marketing Analytics Dashboards

by Christopher S Penn | May 17, 2018 | analytics, Data Science, Google, Google Analytics, Marketing, Marketing Technology, Metrics

Rob asks, “Our analytics dashboards are filled with data but people have complained that they’re not helpful or useful. What can I do to fix this?” Great question and a very common problem. One of the chief issues with analytics is that we just back up the truck and...

You Ask, I Answer: Google Tag Manager vs. Google Analytics

by Christopher S Penn | Apr 30, 2018 | analytics, Google, Google Analytics, Google Tag Manager, Marketing, Marketing Technology

Charles asks, “Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together?” Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief...