Andrew asks, “Hi Chris – dare I ask about Google Analytics 4? Do you think people are making necessary effort to get it up and running?” In today’s episode, I discuss the crucial topic of Google Analytics 4 and the lack of effort people are putting into getting up and running with it. With just…
Summary In today's episode, I explain why so many businesses remain unprepared for Google Analytics 4 and walk through three major consequences of ignoring the migration deadline. Here's what this means for you. You'll gain a clear picture of the ticking clock and avoid losing access to historical data when Universal Analytics sunsets. You'll also…
Summary In today's episode, I walk through how to prepare for universal analytics data migration as Google phases out the platform on July 1, 2023. Here's what this means for you. You gain a clear framework for deciding whether to back up your historical analytics data and which backup method fits your situation and skill…
Xian asks, “what is an inactive user in GA4?” According to the GA4 documentation, it’s: First visit or engaged session – the number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Can’t see anything? Watch it on YouTube here. Listen…
Summary In today's episode, I explain what defines an inactive user in Google Analytics 4 and how that definition depends on what counts as an active user. Here's what this means for you. You gain a clearer understanding of how GA4 decides who counts as active so you can interpret your metrics with greater confidence.…
Erin asks, “What kinds of conversions are best practices for tools like GA 4?” It depends on what kind of website you have, and what the things are that you want people to be doing. The general rule of thumb I use, I use a rule of thumb called the Five E’s, entrance, conversions, engagement…
Summary In today's episode, I walk through the five types of conversions you should set up in Google Analytics 4 and other web analytics tools to track behavior across the full customer journey. Here's what this means for you. You gain a practical framework for measuring what audiences actually do at every stage, so you…
Maru asks, “I recently learned that Google Analytics poses certain privacy concerns and that other analytics tools like Piwick are more secure. Any comments on other analytics tools other that Google?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an…
Summary In today's episode, I break down why Google Analytics violates GDPR in the EU and recommend self-hosted alternatives like Matomo that put you in full control of your data. Here's what this means for you. You'll have a clear roadmap to GDPR compliance that also covers most other privacy regulations worldwide, giving you a…
Kaylee asks, “What kinds of predictive analytics modeling is in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
