You Ask, I Answer: How to Track Facebook Without a Pixel?
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other...You Ask, I Answer: What are CAC and CLV?
Fiona asks, “What are CAC and CLV / LTV and why are they important?” CAC is customer acquisition cost. CLTV, LTV, and CLV are customer lifetime value. These two numbers are the underpinnings of all marketing analytics. Watch this video to learn more about...You Ask, I Answer: Spotting Trends in Analytics?
Julie asks, “What trends should I be looking for in my analytics?” The answer to this question is going to require some math, so pour a coffee and let’s tuck in. In this video we’ll review simple and exponential moving averages, the moving...You Ask, I Answer: Tracking PDF Activity with Google Analytics
Daniel asks, “How do I track PDF downloads and links in PDFs as goals in Google Analytics? PDFs don’t let you put Google Analytics tags in them.” This is a common question because many people want to be able to track downloads of things like sales...You Ask, I Answer: Testing Campaign Creatives with Google Analytics
David asks, “How do you know what pieces of a campaign’s creative were most impactful, such as images, tone, copy, offer, etc.?” The famous direct marketer Bob Stone said in 1968 that all direct marketing is based on list, offer, creative, and that...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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