by Christopher S Penn | Jun 27, 2022 | Google Analytics, Marketing, Marketing Technology, You Ask I Answer
Andrew asks, “What impact will GA4 have on attribution analysis – specifically in relation to PR’s role in attribution models.” Take my Google Analytics 4 course here. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jun 2, 2022 | analytics, Google Analytics, Marketing, Marketing Data Science, You Ask I Answer
Andy asks, “I received a request yesterday for a report that “maps the correlation between the % of new and returning visitors onsite and the number of conversions, by day”. My first thought was to go into GA and create a couple of different views showing...
by Christopher S Penn | May 24, 2022 | Marketing, analytics, Google Analytics, Social media
Christine asks, “What sort of things should a social media person be mindful of in Google Analytics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 25, 2022 | Marketing Technology, Google Analytics, Marketing, You Ask I Answer
Kate asks, “curious how everyone is feeling about the GA deadline to move to GA4? Does it seem like ample time to migrate from Universal…is it at all daunting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Mar 24, 2022 | Google Analytics, Marketing, Marketing Technology
Jo asks, “What’s the difference between an event and a conversion event in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-ga4-events.mp3 Download the...
by Christopher S Penn | Mar 23, 2022 | Google Analytics, Marketing, Marketing Technology
Stasia asks, “In Google Analytics 4, how do you configure demographic data for LGBTQ+ friendly things like non-binary genders?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...