by Christopher S Penn | Mar 22, 2022 | Google Analytics, Marketing, Marketing Technology
Marcio asks, “How do you create a trigger where GA 4 isn’t supposed to track something like a login page?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask,...
by Christopher S Penn | Jan 11, 2022 | Google Analytics, Marketing, Marketing Technology, You Ask I Answer
Molly asks, “What does bounce rate REALLY mean when it comes to blog content?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...
by Christopher S Penn | Dec 2, 2021 | Google Analytics, Marketing, Marketing Technology
In this 7 minute tutorial, watch and play along to build a Google Data Studio dashboard to audit your Google Analytics account and find out whether you’re using UTM codes incorrectly. This tutorial requires no coding skills and only minimal Google Data Studio...
by Christopher S Penn | Sep 16, 2021 | Email Marketing, Google Analytics, Marketing, Marketing Technology
Apple rolls out iOS 15 on September 20, 2021 with desktop updates coming later in the year. iOS 15 will introduce Mail Privacy Protection, and I detailed much of the basic operational changes in this blog post here. However, one of the key questions that keeps coming...
by Christopher S Penn | Sep 14, 2021 | Marketing, analytics, Google Analytics, Marketing Data Science
Amanda asks, “As a data scientist, you’re adept at collecting raw data, interpreting their meaning, and determining the resulting actions to take. What tips can you offer to help content creators and other analytics novices understand the meaning behind...