Category: Google Analytics
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You Ask, I Answer: Moving to GA4 Daunting?
Kate asks, “curious how everyone is feeling about the GA deadline to move to GA4? Does it seem like ample time to migrate from Universal…is it at all daunting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
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You Ask, I Answer: Google Analytics 4 and Events?
Jo asks, “What’s the difference between an event and a conversion event in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips.…
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You Ask, I Answer: Google Analytics 4 and LGBTQ+ Demographic Data?
Stasia asks, “In Google Analytics 4, how do you configure demographic data for LGBTQ+ friendly things like non-binary genders?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…
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You Ask, I Answer: Google Analytics 4 and Triggers for Unwanted Items?
Marcio asks, “How do you create a trigger where GA 4 isn’t supposed to track something like a login page?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
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You Ask, I Answer: Google Analytics 4 and Lead Scoring?
Marcio asks, “Can you connect data from Google Analytics 4 into a lead scoring model via marketing automation?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful…
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You Ask, I Answer: Bounce Rate and Blog Content
Molly asks, “What does bounce rate REALLY mean when it comes to blog content?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
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How to Audit Your Google Analytics UTM Governance with Google Data Studio
In this 7 minute tutorial, watch and play along to build a Google Data Studio dashboard to audit your Google Analytics account and find out whether you’re using UTM codes incorrectly. This tutorial requires no coding skills and only minimal Google Data Studio abilities. Can’t see anything? Watch it on YouTube here. Got a question…
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Measuring Email Marketing Performance in a Post iOS15 World
Apple rolls out iOS 15 on September 20, 2021 with desktop updates coming later in the year. iOS 15 will introduce Mail Privacy Protection, and I detailed much of the basic operational changes in this blog post here. However, one of the key questions that keeps coming up is, “what should we do about measuring…
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Understand the Meaning of Metrics
Amanda asks, “As a data scientist, you’re adept at collecting raw data, interpreting their meaning, and determining the resulting actions to take. What tips can you offer to help content creators and other analytics novices understand the meaning behind the metrics data they’ve collected?” Metrics are numbers. So, the real question is, what does each…
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How to Think About High Bounce Rates in Google Analytics
Donna asked in Analytics for Marketers: “if a page has a high bounce or exit rate, how do you determine the cause of that and fix it?” There’s a lot to unpack here. First, let’s talk about page intent. Page Intent and Bounce Rate What’s the intent of the page in question? If it’s an…
