You Ask, I Answer: Tracking Non-Digital Marketing in Google Analytics
Stephanie asks, “How can you use Google Analytics to track non-digital marketing like billboards and other real world marketing?” You’ll want to use a combination of two techniques: UTM tracking codes and custom subdomains in your DNS. Watch the...You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics
Stephanie asks, “Is your paid traffic outperforming your organic traffic? Or vice versa?” This is a bit of a misleading question, in the sense that it implies you want to focus on one more than the other. The real goal is to evaluate the synergy of paid...You Ask, I Answer: Evaluating Google Analytics Segments
Andrea asks, “How can you determine what segments to evaluate in Google Analytics?” If – and this is a big if – you have the segments you want to evaluate set up in Google Analytics, and you have goals and goal values defined, then you can...You Ask, I Answer: The Most Important Google Analytics Task Post-Setup
Stephanie asks, “What’s the first thing you should do once you have #GoogleAnalytics set up on your website?” During the CMWorld Chat yesterday, folks had some terrific questions, so we’ll be tackling each of these in the next few episodes....You Ask, I Answer: Tracking Google Ads Performance to Amazon?
Clarissa asks, “Question: I publish a book and set up a series of ads using Google Ad Words and the link goes to the Amazon Page. How do I set up tight tracking for the success of the ads, where success = book sales?” This is a challenging situation...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
Subscribe to my blog & newsletter
