Category: Google Analytics
-
You Ask, I Answer: Google Tag Manager and Google Analytics Integration?
Eric asks, “Here’s my problem: i’ve installed GA using tracking code with the monsterinsights plugin on wordpress for my site. I’ve heard that if i add GTM to track my site this will double website stats and skew my data. As written here by monsterinsights: “implementing Google Analytics with both MonsterInsights and Google Tag Manager…
-
You Ask, I Answer: Minute Level Data in Google Analytics?
Jennifer asks, “Do you know how to use Google Data Studio to look at website traffic in a 10 minute window before and after a television commercial air time?” The field you’ll be looking for in the API is ga:dateHourMinute, and it’s formatted in YYYYMMDDHHMM format. There are a couple of gotchas about how to…
-
You Ask, I Answer: B2B Marketing Lead Tracking with Google Analytics?
Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?” The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and potentially a marketing automation system. Can’t see anything?…
-
You Ask, I Answer: Google Analytics Best Practices for Consistent Reporting?
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What decisions do you need to make daily, weekly, monthly, quarterly, and yearly? That…
-
You Ask, I Answer: Data Science Tools for Marketers?
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d put the available tools in categories of beginner, intermediate, and advanced. Beginner tools help marketers extract…
-
You Ask, I Answer: Tracking Specific Link Clicks in Google Analytics?
Will asks, “I’m searching for something that tells me what people click on when they are one of my basic product landing pages. The problem I’m trying to solve: boss says, “I bet this particular button gets a lot of clicks, which means we need to move some of the content on that other page…
-
You Ask, I Answer: Tracking Display Ads?
Chelsea asks, “How do you organize and track which display ads you’re running and where?” You should be keeping track of all ads with Google Analytics UTM tracking codes, governed in a Google Sheet, measured in Google Data Studio. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to…
-
You Ask, I Answer: Discrepancies Between Facebook and Google Analytics?
Enoch asks, “Why do I see such huge discrepancies between Facebook Ads and Google Analytics? Facebook says my ad got 451 clicks and Google says the corresponding landing page got 58 clicks from Facebook.” A very common question. There are a bunch of reasons why one system is reporting differently than others: Bot clicks/non-human clicks…
-
You Ask, I Answer: Google Analytics Campaign Timeouts and Lookback Windows
Mike asks, “In Google Analytics, is lookback window the same as conversion window?” Good question – at first they can seem similar, but they’re different features. The conversion window’s proper name is campaign timeout, and it’s the length of time someone can be attributed to a campaign, without subsequent activity, before they’re dropped out. This…