Summary In today's episode, I walk through a complete Google Analytics 4 migration on the Marketing Over Coffee website alongside co-host John Wall, covering everything from property creation to dashboard setup. Here's what this means for you. You gain a practical step-by-step roadmap for moving your own site from GA3 to GA4 before the June…
Jo asks, “What’s the difference between an event and a conversion event in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips.…
Summary In today's episode, I break down the difference between an event and a conversion event in Google Analytics 4. Here's what this means for you. You gain clarity on how GA4's event-based model replaces Universal Analytics' scope-based approach and how to set up conversion tracking correctly. You'll also learn these concepts: why every action…
Stasia asks, “In Google Analytics 4, how do you configure demographic data for LGBTQ+ friendly things like non-binary genders?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…
Summary In today's episode, I explain why Google Analytics 4 cannot configure demographic data for non-binary genders and offer a practical workaround for collecting it yourself. Here's what this means for you. You can gather first-party demographic data directly from your users and use it to model whether gender actually impacts your business outcomes. You'll…
Marcio asks, “How do you create a trigger where GA 4 isn’t supposed to track something like a login page?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
Summary In today's episode, I walk through how to exclude specific pages from Google Analytics 4 tracking using Google Tag Manager triggers and data layer events. Here's what this means for you. You keep complete data while still filtering out unwanted sessions like login pages on the reporting side. You'll also learn these concepts: how…
Marcio asks, “Can you connect data from Google Analytics 4 into a lead scoring model via marketing automation?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful…
Summary In today's episode, I explore whether you can connect Google Analytics 4 data into a lead scoring model through marketing automation. Here's what this means for you. You learn practical paths for bridging GA4 with your marketing stack even when a native integration is missing. You'll also learn these concepts: how BigQuery acts as…
