Summary In today's episode, I answer a listener question about whether to use custom UTM tracking codes in email newsletters or rely on built-in platform tracking. Here's what this means for you. You discover how a self-hosted URL shortener solves attribution problems when email marketing software sends non-standard UTM codes. You'll also learn these concepts:…
Summary In today's episode, I walk through three practical formulas for proving with data whether a piece of content is actually working. Here's what this means for you. You gain a clear decision-making framework that ties every page or post to real revenue and conversion impact. You'll also learn these concepts: how a Markov chain…
Molly asks, “What does bounce rate REALLY mean when it comes to blog content?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
Summary In today's episode, I walk through how to track users across multiple devices when they abandon a form on mobile and later complete it on desktop. Here's what this means for you. You gain the ability to unify those fragmented user journeys so your analytics actually reflect how real people browse, switch devices, and…
Summary In today's episode, I host a part two analytics ask me anything session answering audience questions on the GA4 transition, content marketing measurement, keyword-to-page attribution, and B2B audience targeting. Here's what this means for you. You walk away with practical, battle-tested answers from working analysts on the exact data problems stalling your marketing decisions.…
Summary In today's episode, I sit down with Chris and John for an ask-me-anything session on marketing analytics, answering live community questions about KPIs, attribution, content measurement, and which analytics features actually move the needle. Here's what this means for you. You get practical, vendor-neutral guidance on choosing metrics that tie to business outcomes rather…
In this 7 minute tutorial, watch and play along to build a Google Data Studio dashboard to audit your Google Analytics account and find out whether you’re using UTM codes incorrectly. This tutorial requires no coding skills and only minimal Google Data Studio abilities. Can’t see anything? Watch it on YouTube here. Got a question…
Summary In today's episode, I walk through a simple Google Data Studio exercise for diagnosing dirty data in your Google Analytics account. Here's what this means for you. You'll gain a fast, no-code method to surface the attribution-breaking problems hiding in your traffic sources. You'll also learn these concepts: why a source/medium table exposes your…
Apple rolls out iOS 15 on September 20, 2021 with desktop updates coming later in the year. iOS 15 will introduce Mail Privacy Protection, and I detailed much of the basic operational changes in this blog post here. However, one of the key questions that keeps coming up is, “what should we do about measuring…
Amanda asks, “As a data scientist, you’re adept at collecting raw data, interpreting their meaning, and determining the resulting actions to take. What tips can you offer to help content creators and other analytics novices understand the meaning behind the metrics data they’ve collected?” Metrics are numbers. So, the real question is, what does each…
