Category: Generative AI

  • Almost Timely News: The Greatest Unaddressed AI Challenge

    Almost Timely News: The Greatest Unaddressed AI Challenge (2023-11-05) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023 this week, now with more talking robot…

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  • You Ask, I Answer: SEO Prompts for ChatGPT?

    In today’s episode, Shara asks for good ChatGPT prompts beyond “optimize for SEO.” I explain treating it like an intern – give step-by-step instructions, not vague directives. Share key concepts, outline requirements, provide research sources. Tune in for actionable tips on crafting effective prompts for generative AI. Can’t see anything? Watch it on YouTube here.…

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  • You Ask, I Answer: ChatGPT Negatively Affecting SEO?

    In today’s episode, Kim asks if using ChatGPT for content hurts SEO. I explain it’s just a tool – good prompts make it effective, bad prompts make it useless. Invest time learning to prompt properly and AI can improve quality and speed. Tune in to get actionable advice on leveraging AI as a content creation…

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  • You Ask, I Answer: SEO Professionals Staying Ahead in AI?

    In today’s episode, Mary asks how SEO pros can stay ahead in an AI world. I explain using AI to improve your skills, then combining your strengths with AI to boost results. Critiquing content with AI reveals blind spots and creates superior outputs. Tune in to learn how partnering with AI can dramatically increase the…

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  • You Ask, I Answer: Google Checking for AI Content?

    In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or human—make it good. Tune in to learn why Google cares about content quality, not creation method.…

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  • You Ask, I Answer: Generative AI Content Sameness in SEO?

    In today’s episode, Al asks if AI will flood search with repetitive content, requiring paid ads for visibility. I explain how generic prompts produce generic content, but specific prompts enable unique content. However, even in a sea of sameness, distinctly valuable content will stand out organically. So create content people genuinely want, and you won’t…

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  • You Ask, I Answer: SEO Prompts for ChatGPT?

    Summary In today's episode, I explain why vague SEO prompts fail and how to write better ChatGPT instructions by treating the AI like a brand-new intern. Here's what this means for you. You get dramatically better copy by giving the tool specific, detailed directions instead of one-line commands. You'll also learn these concepts: the intern-on-day-one…

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  • You Ask, I Answer: ChatGPT Negatively Affecting SEO?

    Summary In today's episode, I explore whether using ChatGPT to write blog content hurts SEO and share practical advice on prompt engineering. Here's what this means for you. You'll discover that ChatGPT is just a tool, and learning to prompt it well saves you time and produces better content without harming your search rankings. You'll…

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  • You Ask, I Answer: SEO Professionals Staying Ahead in AI?

    Summary In today's episode, I share actionable advice for SEO professionals and digital marketers on how to leverage generative AI tools to stay competitive in the AI-driven SEO landscape. Here's what this means for you. You'll dramatically improve your content quality and productivity by integrating AI into every stage of your workflow. You'll also learn…

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  • You Ask, I Answer: Google Checking for AI Content?

    Summary In today's episode, I discuss whether Google would ever implement an algorithm to distinguish AI-written content from human-written content. Here's what this means for you. You can stop worrying about AI detection and instead focus on creating content that genuinely satisfies user intent. You'll also learn these concepts: why Google's algorithm optimizes for user…

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