In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to…
In today’s episode, I reveal why it’s time for hourly knowledge workers to switch to value-based pricing. With AI making tasks faster, clients want big discounts on time spent. I suggest 3 options – cut rates, switch models, or do more per hour. Listen to learn which change you should make before it’s forced upon…
In today’s episode, I discuss why AI struggles with sarcasm and tone. I explain how statistical models can’t detect subtle inflections that change meaning. While today’s text-based AI misses nuance, future multimodal systems will interpret tone and context better. Tune in to learn why your AI tools may misunderstand certain inputs. Can’t see anything? Watch…
Summary In today's episode, I break down why today's text-based generative AI struggles with sarcasm and other tone-dependent language, even when the underlying words are statistically predictable. Here's what this means for you. When your AI outputs miss the mark on nuance, the culprit is usually the missing audio and visual cues that humans use…
Summary In today's episode, I explain why knowledge work businesses need to stop billing by the hour and prepare for the generative AI shift reshaping client expectations. Here's what this means for you. You'll safeguard your revenue by moving to a value-based model before clients demand drastic price cuts on their own. You'll also learn…
Summary In today's episode, I break down why traditional PR strategy focused on tier-one publications needs to flip for the age of generative AI. Here's what this means for you. You can build influence with language models by showing up in many places rather than chasing prestigious outlets. You'll also learn these concepts: how large…
Almost Timely News: The Generative AI Beginner’s Kit (2023-10-22) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at Content Jam 2023 this past week! (plus get the…
Summary In today's episode, I explore how artificial intelligence will reshape B2B influencer marketing in the coming months and years. Here's what this means for you. You'll discover how large language models can dramatically expand your ability to identify and analyze influencers with far more precision than traditional tools. You'll also learn these concepts: how…
