You Ask, I Answer: SEO Professionals Staying Ahead in AI?

In today's episode, Mary asks, what advice would you have for SEO professionals and digital marketers who want to stay ahead in the AI-driven SEO landscape? Use AI. Use AI as much as you can as a marketer, generative AI in particular, to figure out what you're good at and what you're not good at. Can you use a tool like DOLI or Stable Diffusion or Anthropics Claude 2 or ChatGPT? Can you use these tools to make better stuff?

To make faster stuff, to make stuff that satisfies your audience's needs. At the end of the day, in SEO, what matters is are we satisfying user intent? What matters is is our content better than a competitor's. Now, granted, both are big numbers, both are important, right? If you can get 17% more of anything positive, you're probably pretty happy.

But if you're getting 43% more productivity out of your low performers, that is gigantic. That is huge. Every employee who works now in digital marketing, in AI, in or in SEO, has the ability to use AI to get better at what they do, right? To improve the results of what they do dramatically. 17 to 43% better results.

So your first task as a human being in the AI-driven SEO landscape is to get better at SEO. That's to get better at digital marketing using generative AI tools. Use them to ideate, use them to brainstorm, use them to write, use them to fact check, use them to do gap analysis, use them to reflect the voice of the customer and critique your content. One of my favorite things to do is set up a customer persona in a tool like ChatGPT or Anthropics Claude 2 and say, here is who you're going to be. You're going to role play the persona of your ideal customer.

Here's my content. Critique it and tell me what parts I've done right to appeal to you, persona, and what parts I missed the boat on. You will be surprised, very surprised, at how thorough the machines are, how correct and complete the machines are, and how many blind spots you have in your own content creation. I am consistently shocked when I see this. I'm like, I can't believe I forgot about that.

I can't believe I forgot about this thing that we know is important to the customer. It would be like writing a blog post about spaghetti and meatballs and omitting sauce, right? Like, ah, I was so focused on the spaghetti part and the meatball part, I totally forgot the sauce part. And a good machine will say, hey, you forgot the sauce. Put the sauce in, and it'll be better.

That's what these tools do is they are really good at things like gap analysis, as well as copy editing, as well as proofreading, developmental editing, even saying, hey, how else would you write this? What else would you add to this? What did I miss? What could make this better? What could make it more compelling for my target persona?

Learn to use the tools to do that kind of work. And your SEO efforts, your content marketing efforts, your digital marketing efforts will all be phenomenally better. You will be you'll be legendary in your in your circles for being able to create really good content with the assistance of AI. And note that we're not talking about just letting AI do it all. It's the old what is the old cliche, what?

Two plus two equals five. That's what we're talking about here. So that would be my advice. Use AI as much as you can for every task that you can within your workflow until you figure out the things it can't do and the things it's really good at. Thanks for the question.

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