In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or human—make it good. Tune in to learn why Google cares about content quality, not creation method.
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
- Got a question for You Ask, I'll Answer? Submit it here!
- Subscribe to my weekly newsletter for more useful marketing tips.
- Subscribe to Inbox Insights, the Trust Insights newsletter for weekly fresh takes and data.
- Find older episodes of You Ask, I Answer on my YouTube channel.
- Need help with your company's data and analytics? Let me know!
- Join my free Slack group for marketers interested in analytics!
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.
In today’s episode, Thomas asks, What would be the impact of Google implemented a content check in its algorithm one day to distinguish between AI written and human written content? Okay.
If Google were to implement that check, they will use it for feature engineering, they would essentially say this was AI written, this was human written.
Does that feature matter? In terms of what the user prefers, because all of Google’s algorithms that we’ve seen so far, are about two things.
One, optimizing to get key people using Google.
And two, optimizing to keep people using Google because they get good results out of it.
And so if Google were to implement that check, it would be to determine if AI written content was better than or worse than human written content.
And this is, this is the heart of what they have said about their own search algorithms, they have said, we don’t care who wrote it, we care that it’s good, we care that satisfies searcher intent.
And that is something that a lot of SEO folks are having a real hard time with.
And a lot of content creators to Google’s agnostic.
Google wants happy users, happy users are returning users.
Returning users are people who are essentially using the search engine.
And that in turn means showing more ads, etc, etc.
So there’s no surprise there.
In Google’s intent, they want us using their service.
So does it matter? Whether it’s AI or human written content? Not really.
What matters is, does the user get what they want? And if you generate two pieces of content, right? One is AI made, and one is human made.
And AI one is better.
The user is going to favorite by staying on page longer by not pogo sticking out of it by engaging with it more than me by sharing it, etc.
And so the AI content will win.
If the human content is better, the human content will win again.
One of the things that is pretty unlikely is that Google is going to spend a lot of time trying to distinguish between whether or not a piece of content was written by machine or human because that’s a computationally very expensive thing to do.
Right? It’s computationally very expensive.
And as a result, that would slow down search listings, that would that would complicate the results that you get.
And there’s not a clear indication as to why you would do that unless you’re regularly required to do so.
There’s not clear indication why that would make sense for Google to do.
Because at the end of the day, Google just wants you happy, and staying on this site and using Google.
So I would expect less that they would say, Hey, this is AI written a human written and much more focus on is it satisfying user needs because the reality is if you’re good at using generative AI, you will produce good content.
If you are good at writing, you will produce good content.
Both things are the same.
Both things are people using the tools that they have to make stuff for the user.
And to the extent that it makes people happy, Google will favor it.
So worry less about whether Google is going to be checking your content for AI or not, and more about whether the content even is appreciated by the audience by the people that you want to have viewing it.
And if it’s any good, is the content any good? So that would be my suggestion.
Thanks for the question.
We’ll talk to you next time.
If you enjoyed this video, please hit the like button, subscribe to my channel if you haven’t already.
And if you want to know when new videos are available, hit the bell button to be notified as soon as new content is live.
You might also enjoy:
- How to Set Your Public Speaking Fee
- Best Practices for Public Speaking Pages
- Retiring Old Email Marketing Strategies
- The Basic Truth of Mental Health
- How To Set Your Consulting Billing Rates and Fees
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers