You Ask, I Answer: ChatGPT Negatively Affecting SEO?

In today's episode, Kim asks if bandwidth is an issue, can you use ChatGPT to help write blog like content or will this affect net SEO negatively? What you write in ChatGPT isn't going to affect SEO one way or the other inherently, intrinsically as a tool, right? It's like will using Microsoft Word uh affect SEO? Not really. It's a duel.

What will affect your SEO is writing crap content. If you are if bandwidth and time is an issue, there's a good chance that what the machine will produce will be better because it's simply faster. And if it takes you eight hours to write a blog post and you rush and you get it done in four, the quality of your writing in that four hours is probably going to be lower. If, on the other hand, you have that same four-hour time window and you have ChatGPT do the first draft in five minutes, then that leaves you much more time to edit it, to refine it, to ask it to rewrite parts of it, to enhance it, etc. ChatGPT and all the generative AI tools are literally just that.

They're just tools. They are very good tools. They are highly capable tools, but they are still just tools. And as a result, if we treat them like magic oracles of some kind, we're gonna get bad results. We're gonna get results that we're not satisfied with.

If we treat them as tools like a word processor, and we learn what they can and can't do well, we're gonna get better results. We're gonna get more coherent results, more thorough results, and of course, faster results. The question you have to ask yourself is how much time are you willing to invest learning how to work with generative AI tools like ChatGPT so that you generate really good results. A lot of people take this approach of thinking that chat GPT and and tools like it can read your mind. You type in, write a blog post about B2B marketing.

That's gonna do you no good. Statistically, the model's gonna look at the most frequently associated co-occurring terms with that, and you're gonna get a blog post that is bland, that's generic, that says nothing, that has no point of view. That is terrible content. And that's not the tools part. The tool's not a mind reader.

The tool is a bit like the the old uh mythological genie and a lamp that grants you wishes. You have to be real careful what you ask for because you will get what you ask for, even if it's not what you want, right? Because what we ask for and what we want tend to be different things sometimes. So treat them like that. Treat them like a genie in a lamp or the world's smartest intern.

Does having the world's smartest intern help you write your blog content faster if you're bandwidth crunched? Sure. With enough preparation and training and information and guidance to generate a good result. It's not magic. It will not do things that it is not asked to do.

And so, if in our prompting we do not specify our requirements carefully, we don't say, hey, this is what I want you to do step by step. It will not generate them. If you want an example of what a prompt should look like, at least as a starter prompt, go to trustinsights.ai slash prompt sheet, and you can get our free one-page PDF, no forms to fill out or anything. But that prompt will get you started on writing more thorough prompts that will that will generate better results for you than just walking up to it and saying, hey, write me a blog post about X. That's not going to go well.

So, yes, you absolutely can use Chat GPT and tools like it to write blog content, but you it's like anything, it is a skill to learn prompt engineering, and it is essential that you invest the time to foster and grow that skill so that you can reap those time savings and quality improvements from artificial intelligence. If you don't invest that time, if you don't want to learn how to use the tool, you're not going to see those savings any more than buying a blender and not reading the manual and then wondering, hey, my steak dinner turned out really poorly. Yeah, because you didn't read the manual and you used a tool for your outcome that should not go with that outcome, and as a result, you are drinking your steak tonight. Sorry. So, yes, you can use chat GPT with training and experience.

And the outcome, the results, will improve your SEO and your writing in general when you use it properly. Thanks for the question. Talk to you soon. If you enjoyed this video, please hit the like button. Subscribe to my channel if you haven't already.

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