Category: Generative AI

  • You Ask, I Answer: Can AI Solve Word Problems?

    Summary In today's episode, I explore whether AI can genuinely solve word problems and process natural language. Here's what this means for you. You gain a clear-eyed view of what current AI can and cannot do, so you set realistic expectations when deploying these tools in your organization. You'll also learn these concepts: how NLP…

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  • You Ask, I Answer: Biggest Misconception about Marketing AI?

    Summary In today's episode, I share insights from a conversation with Paul about the biggest misconceptions surrounding AI. Here's what this means for you. You gain a clearer mental model of AI that helps you set realistic expectations and identify where AI can and cannot add value in your work. You'll also learn these concepts:…

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  • You Ask, I Answer: Machines Marketing to Machines?

    Summary In today's episode, I explore whether humans will drop out of the marketing loop as machines begin marketing to other machines. Here's what this means for you. You'll understand which marketing tasks already belong to machines and how AI-generated content is reshaping the industry right now. You'll also learn these concepts: how SEO and…

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  • You Ask, I Answer: 2019 AI Milestones in Marketing?

    Summary In today's episode, I break down the two biggest AI milestones of 2019 and explain what they mean for digital marketers planning the next three years. Here's what this means for you. You walk away with a framework for spotting which AI tools deserve your attention now so a nimbler competitor doesn't blindside you…

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