In today’s episode, I explain the three main types of machine learning – regression, classification, and generation. I provide examples of how each one works and how they can be applied by businesses like printers. There’s a ton of valuable info here, so be sure to watch to learn how to leverage AI and ML…
Summary In today's episode, I walk through the top questions marketers should ask AI vendors to make informed purchasing decisions. Here's what this means for you. You'll gain a framework for cutting through vendor hype and identifying legitimate AI capabilities. You'll also learn these concepts: how to probe foundation model architecture without demanding secret recipes,…
In today’s episode, I discuss how AI can make direct mail more effective. AI image generators create compelling, impossible visuals for printed materials. AI algorithms help target the right audiences so expensive physical mail only goes to likely buyers. Join me to explore the two ways artificial intelligence enhances direct mail results. Can’t see anything?…
In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI…
Summary In today's episode, I explore how generative AI will reshape marketing across content creation, customer journey management, analytics, and personalization. Here's what this means for you. Because marketing is fundamentally a language-based discipline, AI tools can transform nearly every workflow you touch, unlocking scale and capabilities that humans simply cannot match alone. You'll also…
Summary In today's episode, I break down how artificial intelligence can boost the effectiveness and ROI of direct mail and print marketing. Here's what this means for you. You can use AI to punch above your weight, generating stunning visuals affordably and tracking which customers actually convert from print campaigns. You'll also learn these concepts:…
Summary In today's episode, I sit down with crisis communications expert Ginny Dietrich to break down how organizations prepare for and respond to reputational and operational emergencies. Here's what this means for you. You learn to treat crisis planning as an insurance policy that removes emotion and panic from high-stakes moments, saving massive costs when…
In today’s episode, I tackle the question of how to staff up your agency to take advantage of open source AI. I explain that leveraging these new technologies requires a cross-functional team, not just one specialist. From IT infrastructure to project management and requirements gathering, many key roles are needed to implement generative AI successfully.…
