Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other companies may have serious regulatory concerns like GDPR compliance or other PHI. So how do you determine…
Deb asks, “How often should you check your Facebook Analytics?” This is an interesting question because it’s predicated on a key assumption about Facebook Analytics. Watch the video to learn more about how often and why you should or shouldn’t check your Facebook Analytics. Can’t see anything? Watch it on YouTube here. Listen to the…
According to this report by the Washington Post, Facebook scores users on false reporting of fake news on a scale of 0 to 1. First clues: 0 to 1 is a major hint that this is simple probability calculations Based principally on how often you report something as fake when it’s true For those who…
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm change, but also speaks to a much deeper measurement issue lurking within social media. The answer? Use…
