Category: Facebook
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Is Facebook rewarding publishers who go direct?
Back in May, Facebook announced Instant publishing for certain publishers as a way of increasing the prominence of their content in the News Feed. Publishers push their content directly into Facebook, rather than linking out to their sites. Since then, there’s been a recurring mantra among marketers that long-form content directly on social networks must…
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How to download your Facebook archive
Facebook is the dominant, de facto social network, as confirmed by Pew Research in their most recent social media report. With more of us using it for business purposes on a personal level (as opposed to a brand), you will likely encounter a time when you want to save and archive what you’ve done. Maybe…
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Timeframes, analytics, and objectives
One of the most misused parts of marketing analytics is the timeframe. Whether it’s daily/weekly/monthly views in Google Analytics or People Talking About This in Facebook or the metric of your choice, we tend as marketers to use the timeframe (no surprise, we’re marketers) that makes things look the best, or at least look meaningful.…
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The simplest Facebook metric to remember
Quick, what Facebook metrics actually matter? Likes? Comments? Shares? The answer is… all of the above, and yet none of the above. What actually matters is engagement, which is a composite number of likes, comments, shares, re-shares, etc. Facebook sums all of this up in a number in your Page Insights called People Talking About…
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Three simple charts explain Facebook and WhatsApp
A lot of people seem mystified about Facebook’s $16 billion acquisition of WhatsApp. For some folks, it’s about breaking free of an America-centric view of the Internet, as WhatsApp is larger than Twitter or LinkedIn by about 100 million members. For others, it’s not understanding why Facebook would spend that much. Here are three simple…
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Forcing Facebook Page Engagement: An Experiment
With Facebook Page reach ever on the decline, I wanted to see if I could boost engagement without paying Facebook. As an experiment, I changed all of the URLs in my weekly newsletter to redirect through my Facebook Page. The point of the experiment wasn’t to annoy my readers, of course, but to see if…