Summary In today's episode, I evaluate Facebook's brand collabs manager with Instagram integration and explain what it means for influencer marketing agencies. Here's what this means for you. You'll understand whether this tool threatens agency business models today and how agencies can build defensive value through analytics and relationships. You'll also learn these concepts: why…
Taiylor asks, “We are a small air-freshening brand with a subscription service… who should we collaborate with?! I’m struggling to come up with a complementary brand or even a TYPE of brand.” This kind of question is really important, because very often people will immediately look for businesses with similar styles and types of product.…
Dominique asks, “What type of remarketing are you using / on which platforms have you been the most successful?” Remarketing, the art of showing ads to people who haven’t converted, on the surface seems like a pretty simple tactic – show ads to people who haven’t converted. The question is, which kinds of conversions, and…
Maggie asks, “How reliable is using programmatic impressions data that’s collected in GA (with an understanding of its value and the contribution of programmatic to website conversions), to use this value as a proxy and apply to social to give us a better idea of Facebook performance?” This is an interesting question that will require…
Summary In today's episode, I break down whether programmatic impressions data from Google Analytics can serve as a reliable proxy for evaluating Facebook's organic audience performance. Here's what this means for you. You'll gain a structured two-part framework, requiring both audience match and behavioral match, to decide whether your paid and organic channels are truly…
