Category: Brand

  • How AI Is Generating the Equivalent of 3,846 New Windows 10 Versions Every Week

    Let’s talk about this Anthropic report because, as with the MIT study, there’s a lot of headline parroting and not much actually reading the report. The big thing that stands out to me is just how massively overindexed coding tasks are in the report. Coding – software development – is being absolutely devoured by AI.…

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  • AI Won’t Show Your Business If You Hide Your Pricing—Here’s Why

    This is a gentle reminder to everyone who has a commercial website without pricing on it. When someone asks ChatGPT/Gemini/AI the following: “Hey ChatGPT, I’m looking to hire a new PR agency. I’m specifically looking to get in with influencers, Substacks, and local press/trade press. Of these, Substacks are my highest priority so the agency…

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  • Why Marketers Are Getting Kicked Off Reddit (And How to Survive)

    I feel a tiny bit sorry for all the marketers rushing to join and participate on Reddit after hearing lots of pundits say Reddit is where AI gets its answers. There’s a reason for that. It can be an exceptionally unforgiving place, especially if you are a marketer and your intent is obvious. Reddit tends…

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  • You Ask, I Answer: AI for Fast Content Creation?

    Summary In today's episode, I explain how to leverage AI for rapid content creation without sacrificing quality. Here's what this means for you. You gain the ability to produce high-quality content at scale even during time-sensitive periods. You'll also learn these concepts: why preparatory work prevents low-quality AI slop, how to build a content ingredient…

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  • You Ask, I Answer: How to Correct AI Source Data?

    Summary In today's episode, I discuss how businesses manage and correct inaccurate information within AI responses and third-party sources. Here's what this means for you. You protect your brand reputation by ensuring AI models and websites present the most accurate version of your business. You'll also learn these concepts: how to approach third-party publishers for…

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  • You Ask, I Answer: Building Customer Trust With AI?

    Summary In today's episode, I discuss how to maintain trust as AI makes it easy for bad actors to spread fake information. Here's what this means for you. You gain practical ways to protect your brand and verify content in an increasingly deceptive digital landscape. You'll also learn these concepts: the risks of astroturfing via…

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  • Why Your ChatGPT Images Look Bland (And How to Fix It)

    Ever notice that almost all ChatGPT images have a distinct feel to them? That same bland sans-serif font, that sort of cartoony look? It’s not because ChatGPT is bad at rendering images. It’s because the people prompting it don’t have the vocabulary to design better ones. Here’s an example: “Make an infographic style chart showing…

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  • How AI Reads Your Brand: The Mind-Blowing Word Web Behind Every Response

    Imagine you’ve just walked into a vast public library. You walk up to the librarian, and you say, “I’d like a word, please.” “With the manager?” “No,” you say. “A word from your books. In fact, a word and all the words near it in your books.” “What word?” “How about the word Trust?” you…

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  • You Ask, I Answer: Junior Career Opportunities in the Age of AI?

    Summary In today's episode, I discuss how junior employees can navigate AI-driven job displacement and enhance their career opportunities. Here's what this means for you. You learn how to build a skillset that remains relevant despite increasing automation. You'll also learn these concepts: the transition from performing processes to delivering outcomes, essential generative AI proficiencies,…

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  • Foundation Principles of Generative AI, Part 9

    Summary In today's episode, I discuss why you must avoid brand loyalty toward AI providers. Here's what this means for you. You maintain a competitive edge by always using the most capable technology available. You'll also learn these concepts: why brand loyalty creates technical limitations, how abstraction layers facilitate easy model switching, and how model…

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