Almost Timely News: 🗞️ Marketing’s Extinction Level Event (2024-12-22) :: View in Browser The Big Plug 🚍 Download my new 2025 Trends Report! (this week, with the correct link) Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might…
In today’s episode, you’ll get my single most important piece of marketing advice for 2025 and beyond. As we head into an increasingly AI-driven and chaotic world, you’ll discover why building a strong brand is no longer a luxury, but a necessity for survival. Tune in to learn how investing in your brand can help…
Summary In today's episode, I explore the tension between algorithmic SEO and the essential human touch in communication. Here's what this means for you. You can differentiate your brand by focusing on soulful storytelling rather than chasing digital metrics. You'll also learn these concepts: the power of human connection in a digital age, how creativity…
In today’s episode, we’ll discuss why your personal brand is your best defense in the age of AI. You’ll learn how strong relationships can make you irreplaceable. You’ll discover the key questions to ask yourself to uncover your unique value proposition. Get ready to build the skills and mindset that will set you apart. Can’t…
In today’s episode, Jay asks, “How can we influence large language models to show our brands more favorably?” To accomplish this, you need a robust PR strategy to get your brand mentioned widely across the internet. I explain how language models work and why broad exposure is key to optimizing for them. Tune in to…
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want to evoke in your customers. Consider what other brands in your…
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities. Identity marketing can be beneficial for customer retention, but it can also be detrimental by promoting polarization and inflexibility. Can’t…
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who run that brand, the people…
