When we speak of influence, particularly in marketing, what are we talking about? Do we even know what influence is? If we don’t, then we’re chasing something we may not understand; in turn, we may be paying for results that make no sense or are ineffective. What is influence? Let’s say we have a prospective…
Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people: However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides, coaches, and textbooks advocate tracking little bits of data here…
Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people: However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides, coaches, and textbooks advocate tracking little bits of data here…
Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people: However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides, coaches, and textbooks advocate tracking little bits of data here…
Do you give your loyalists badges, the opportunity to show off? Over the past few months, I’ve contributed to many more organizations than I normally do because I follow Seth Godin’s obligation of the weird. We must pay for the things we want, lest they disappear. What I’ve noticed, however, is that some organizations are…
A tough challenge some marketers face is when the customer thinks we are one thing, and we think we are something different. At the DCX conference, I showed what attendees thought customer experience, or CX, was about: Above, I summarized 226,000 tweets about CX and clustered them by their most common words. The top word…
Sara Jane Fair from Rochester Institute of Technology’s Social Media class asked if I had any personal branding tips for college students: @cspenn @AaronMPagan any advice on building our personal brands? #ritsm — sara jane fair (@sarajanefair) September 19, 2014 Let’s start with some Hippocrates: first, do no harm. While he was speaking of medicine,…
{border=”0″ align=”right”} I was reading in Essence of Ninjutsu by Headmaster Masaaki Hatsumi about a period of time in Japan called the Sengoku Jidai – the Warring States period – when a translation caught my eye. Hatsumi sensei had translated noren as goodwill. This simple translation opened up a fascinating exploration of how traditional Japanese…
