Summary In today's episode, I evaluate the risks and rewards of using AI influencers for brand promotion. Here's what this means for you. You can protect your brand from devastating trust issues by distinguishing between helpful AI tools and deceptive faking. You'll also learn these concepts: why faking testimonials ruins credibility, how disclosure preserves customer…
Summary In today's episode, I explore the ethical and practical hurdles of using AI to generate professional team headshots. Here's what this means for you. You can use these tools effectively while protecting your employees and maintaining brand trust. You'll also learn these concepts: the importance of obtaining informed consent, why AI models frequently distort…
Here’s a quick refresher on agents vs. skills in AI tools like Claude, Claude Code, Google Antigravity, Qwen Code, etc. An agent is an autonomous version of the AI typically pre-prompted to do a specific kind of task: debugging, acting as the voice of the customer, being a co-CEO. If you’re familiar with GPTs from…
Summary In today's episode, I examine the fundamentals of Generative Engine Optimization and how AI models can discover your brand. Here's what this means for you. You can proactively shape the way AI perceives and recommends your business. You'll also learn these concepts: how the shift toward curated training data changes visibility strategies, why new…
“How do I get {image generator AI} to deliver better results?” How do you get a human creator to do it? You certainly don’t do it by saying, “Hey Bob, can you make this picture better?” Bob will slap you. Actually, no he won’t. Being a creative, Bob will secretly make a caricature of you…
NotebookLM got a HUGE upgrade. Several of them, in fact. The two newest additions to the system include: – an infographic maker – a slide maker As well as improved video show makers, and adding full Deep Research to the system. And when you use the Deep Research tool, not only does it load the…
“Why do people accept AI slop?” This was a comment I saw earlier on a different post about AI-generated art, from an artist who was understandably unhappy that people were gravitating towards AI-generated art. Why? Because it serves the customer’s needs. All that matters is the customer, at least in the realm of marketing. And…
Summary In today's episode, I explain why AI tools struggle to create great logos and how you can use them to support a real design process. Here's what this means for you. You can use generative AI to build professional design briefs that save time and money when hiring human designers. You'll also learn these…
In all the news about Gemini 3 this morning – and there was a lot – this one stuck out: Gemini 3 in AI search is going to create interactives and visuals for some select search results. Read that again. Gemini 3 will create interactives and visuals for some search results. In a paper the…
In all the news about Gemini 3 this morning – and there was a lot – this one stuck out: Gemini 3 in AI search is going to create interactives and visuals for some select search results. Read that again. Gemini 3 will create interactives and visuals for some search results. In a paper the…
