Ever notice that almost all ChatGPT images have a distinct feel to them? That same bland sans-serif font, that sort of cartoony look? It’s not because ChatGPT is bad at rendering images. It’s because the people prompting it don’t have the vocabulary to design better ones. Here’s an example: “Make an infographic style chart showing…
Summary In today's episode, I discuss how junior employees can navigate AI-driven job displacement and enhance their career opportunities. Here's what this means for you. You learn how to build a skillset that remains relevant despite increasing automation. You'll also learn these concepts: the transition from performing processes to delivering outcomes, essential generative AI proficiencies,…
Summary In today's episode, I discuss why you must avoid brand loyalty toward AI providers. Here's what this means for you. You maintain a competitive edge by always using the most capable technology available. You'll also learn these concepts: why brand loyalty creates technical limitations, how abstraction layers facilitate easy model switching, and how model…
You still can’t measure brand strength in AI. Ashley Faus pointed out this morning on another post that a company is claiming to measure your brand strength/presence in AI. Unsurprisingly, the claim was not accompanied with a peer-reviewed dataset or methodology, or even a preprint paper. Let’s review why this is impossible today. Models are…
What is the future of…? The top question I was asked at this year’s Orbit Media Content Jam, in sessions, in hallways, at meals, was some variation of “What’s the future of [thing]?”. Agencies. Marketing. Content. Truth. Fill in the blank with any topic, and that was the question, especially as it relates to generative…
