Category: Brand
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Measuring Your Personal Branding, Part 1: Introduction
Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people: However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides, coaches, and textbooks advocate tracking little bits of data here…
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Give Your Loyalists Badges
Do you give your loyalists badges, the opportunity to show off? Over the past few months, I’ve contributed to many more organizations than I normally do because I follow Seth Godin’s obligation of the weird. We must pay for the things we want, lest they disappear. What I’ve noticed, however, is that some organizations are…
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What we think we do vs. what the world thinks
A tough challenge some marketers face is when the customer thinks we are one thing, and we think we are something different. At the DCX conference, I showed what attendees thought customer experience, or CX, was about: Above, I summarized 226,000 tweets about CX and clustered them by their most common words. The top word…
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5 personal branding tips for students
Sara Jane Fair from Rochester Institute of Technology’s Social Media class asked if I had any personal branding tips for college students: @cspenn @AaronMPagan any advice on building our personal brands? #ritsm — sara jane fair (@sarajanefair) September 19, 2014 Let’s start with some Hippocrates: first, do no harm. While he was speaking of medicine,…