A reminder that you need to build for both. Both what? Humans and machines, in equal measure. Assume that today, in a world of Claude Coworks and OpenClaws that an AI agent at some point will be involved in the process of recommending you as the answer to someone’s problem. The more that everything you…
Why do AI projects fail? Most of the time, it’s not the technology. It’s everything that goes with the technology. Imagine getting a brand new car, something nice like the BYD U9 Extreme. Goes up to 308 MPH / 496 KPH. Torque vectoring, 3000 HP, 4 electric motors. US $252K new. And you use it…
Summary In today's episode, I explain how to avoid generic, salesy AI-generated landing pages by providing better context. Here's what this means for you. You will master the art of prompting AI to create authentic, high-converting landing pages tailored to your specific audience. You'll also learn these concepts: how to define brand standards for AI…
Summary In today's episode, I explain why AI often produces generic slogans and how you can prompt it to create distinctive brand identities. Here's what this means for you. You will learn how to bypass boring, high-probability language to capture your audience's attention. You'll also learn these concepts: how probability engines limit creativity, how psychographic…
Stop panicking. Start thinking. Lots of folks reading the Shumer piece are either panicking the freak out or sticking their heads in the sand, parroting the age old lines of “AI can never replace [given human attribute]”. Folks, dust off your marketing strategy from B school, because we’ve been here before. We forgot product evolution…
Summary In today's episode, I explain how to use AI tools to write press releases that maximize your visibility in AI training data. Here's what this means for you. You can optimize your brand's discoverability by ensuring your content resonates with the way AI models process information. You'll also learn these concepts: applying semantic similarity…
Summary In today's episode, I evaluate the risks and rewards of using AI influencers for brand promotion. Here's what this means for you. You can protect your brand from devastating trust issues by distinguishing between helpful AI tools and deceptive faking. You'll also learn these concepts: why faking testimonials ruins credibility, how disclosure preserves customer…
Summary In today's episode, I explore the ethical and practical hurdles of using AI to generate professional team headshots. Here's what this means for you. You can use these tools effectively while protecting your employees and maintaining brand trust. You'll also learn these concepts: the importance of obtaining informed consent, why AI models frequently distort…
Here’s a quick refresher on agents vs. skills in AI tools like Claude, Claude Code, Google Antigravity, Qwen Code, etc. An agent is an autonomous version of the AI typically pre-prompted to do a specific kind of task: debugging, acting as the voice of the customer, being a co-CEO. If you’re familiar with GPTs from…
