“Why do people accept AI slop?” This was a comment I saw earlier on a different post about AI-generated art, from an artist who was understandably unhappy that people were gravitating towards AI-generated art. Why? Because it serves the customer’s needs. All that matters is the customer, at least in the realm of marketing. And…
Summary In today's episode, I explain why AI tools struggle to create great logos and how you can use them to support a real design process. Here's what this means for you. You can use generative AI to build professional design briefs that save time and money when hiring human designers. You'll also learn these…
In all the news about Gemini 3 this morning – and there was a lot – this one stuck out: Gemini 3 in AI search is going to create interactives and visuals for some select search results. Read that again. Gemini 3 will create interactives and visuals for some search results. In a paper the…
In all the news about Gemini 3 this morning – and there was a lot – this one stuck out: Gemini 3 in AI search is going to create interactives and visuals for some select search results. Read that again. Gemini 3 will create interactives and visuals for some search results. In a paper the…
Let’s talk about this Anthropic report because, as with the MIT study, there’s a lot of headline parroting and not much actually reading the report. The big thing that stands out to me is just how massively overindexed coding tasks are in the report. Coding – software development – is being absolutely devoured by AI.…
Summary In today's episode, I explain how to leverage AI for rapid content creation without sacrificing quality. Here's what this means for you. You gain the ability to produce high-quality content at scale even during time-sensitive periods. You'll also learn these concepts: why preparatory work prevents low-quality AI slop, how to build a content ingredient…
Summary In today's episode, I discuss how businesses manage and correct inaccurate information within AI responses and third-party sources. Here's what this means for you. You protect your brand reputation by ensuring AI models and websites present the most accurate version of your business. You'll also learn these concepts: how to approach third-party publishers for…
Summary In today's episode, I discuss how to maintain trust as AI makes it easy for bad actors to spread fake information. Here's what this means for you. You gain practical ways to protect your brand and verify content in an increasingly deceptive digital landscape. You'll also learn these concepts: the risks of astroturfing via…
