Month: September 2022

  • You Ask, I Answer: Impact of AI on Content Marketing?

    Maria asks, “Is there anything specific that worries you about the impact of AI for content/marketing, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…

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  • You Ask, I Answer: Impact of AI on Content Marketing?

    Summary In today's episode, I tackle Maria's question about the concerns and worries surrounding AI's impact on content and marketing. Here's what this means for you. You gain a clear-eyed view of the legal gray areas and competitive pressures AI brings to creative work today. You'll also learn these concepts: why intellectual property ownership for…

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  • Almost Timely News, 11 September 2022: Determining High-Value Topics

    Almost Timely News, 11 September 2022: Determining High-Value Topics (9/11) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On…

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  • You Ask, I Answer: Staying Current with Marketing Trends?

    Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…

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  • You Ask, I Answer: Staying Current with Marketing Trends?

    Summary In today's episode, I break down a three-part framework for staying current with rapid digital and social marketing changes by combining reading, community participation, and expert following. Here's what this means for you. You gain a repeatable template that works across any field and helps you spot major shifts like COVID or supply chain…

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  • You Ask, I Answer: Diversity and Inclusion in Agencies?

    Molly asks, “Would you say that most agencies who want to support inclusive marketing or “sell it” don’t really have an inclusive/diverse organization?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and…

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  • You Ask, I Answer: Diversity and Inclusion in Agencies?

    Summary In today's episode, I break down why so many marketing, PR, and advertising agencies remain monocultures despite publicly championing inclusive marketing. Here's what this means for you. You gain a sharp lens for evaluating whether an agency truly walks the talk on diversity and why diverse teams consistently outperform uniform ones. You'll also learn…

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  • You Ask, I Answer: AI Writing Tools?

    Harry asks, “Have you managed to make AI writing an efficient tool? Which one do you use?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…

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  • You Ask, I Answer: Favorite Tools for Automating Tasks?

    Ann asks, “What are the main tools you use to automate tasks?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13…

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  • You Ask, I Answer: Favorite Tools for Automating Tasks?

    Summary In today's episode, I walk through the two main tools I rely on to automate tasks, the Z Shell and the R programming language, along with why the Unix design philosophy makes them so effective. Here's what this means for you. You can save enormous time by writing reusable code-based automation that runs itself,…

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