Max asks, “Your opinion on SEO and the impact of AI in the future?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Summary In today's episode, I dive into the question of how AI is impacting SEO and what marketers should do about Google's push to identify machine-generated content. Here's what this means for you. You need to push beyond mediocre content and develop truly original work, because machines are getting good enough to produce passable text…
Mateo asks, “Question: Outlook on a “cookieless” ecosystem and traditional ad channels, like print, or OOH?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
Summary In today's episode, I break down the shift toward a cookie-less marketing ecosystem and what it means for traditional ad channels like print and out-of-home. Here's what this means for you. You gain a clear-eyed view that privacy restrictions are tightening for good, and the marketers who pivot to privacy-friendly measurement now will outpace…
Ashram asks, “What is your advice for standing out in the crowd in a highly saturated content creation market? i feel like many marketers are trying this approach compared to other industries.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
Summary In today's episode, I break down how creators can stand out in a saturated content market using the "First, Best, Only" framework. Here's what this means for you. You gain a practical lens for evaluating every piece of content you publish so you stop competing on volume and start competing on distinct value. You'll…
