Summary In today's episode, I break down how to identify and create content around advanced questions instead of commodity tactical FAQs. Here's what this means for you. You can shift your content strategy away from chasing search traffic and toward creating strategic pieces that resonate with C-suite executives and key stakeholders. You'll also learn these…
Bonnie asks, “what does a CMO want to see from their Agency in 2022?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Summary In today's episode, I answer Bonnie's question about what a CMO wants to see from their agency in 2022, and the answer turns out to be the same thing CMOs have wanted for a hundred years. Here's what this means for you. You'll understand why the agencies that thrive are the ones that consistently…
Dave asks, “Have you found any generational differences in the amount of word of mouth happening?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
Summary In today's episode, I tackle a listener question about generational differences in word of mouth and explain what has actually shifted over time. Here's what this means for you. The real variable driving results isn't your audience's age but the channel you use and how much attention you can earn in a crowded landscape.…
Ann asks, “In the “great recession” is finding ways to automate process and free up time find efficiencies the biggest challenge for agency managers and leads?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
Summary In today's episode, I unpack whether automation and efficiency really is the biggest challenge facing agency managers heading into a potential recession. Here's what it means for you. You'll get a practical framework for assessing your own agency's situation and identifying the highest-leverage places to save time and money. You'll also learn these concepts:…
