Summary In today's episode, I break down the difference between frameworks and checklists and explain why each belongs to either strategy or tactics. Here's what this means for you. You gain a clear mental model for figuring out whether your work is strategic or tactical and how to deliberately level up from one to the…
With the dawn of AI models that can create many different kinds of content, there’s no excuse any longer for a lack of diversity in content. Summary: In this episode of Mind Readings, the speaker talks about diversity in content, specifically visual content. They say that in the past, companies would give excuses for why…
Summary In today's episode, I explain how AI image generation tools have permanently eliminated the excuses companies used to avoid including diverse representation in their marketing materials. Here's what this means for you. You now have free, royalty-free access to realistic imagery of any demographic group, making inclusive marketing a matter of choice rather than…
Summary In today's episode, I make the case for attending conferences like the MarketingProfs B2B Forum by exploring what truly sets a great event apart from the rest. Here's what this means for you. You discover that the real value of live events lives in hallway conversations and professional friendships, not the polished stage sessions…
At a recent event I was at, I spoke to someone who had some very interesting things to say about why they don’t wear a mask. Summary: In today’s episode, the speaker is talking about peer pressure. He was at an event recently, where he was wearing a mask, and his colleague said that he…
Summary In today's episode, I share a story about being stunned when a fellow professional admitted feeling peer pressure not to wear a mask during a pandemic, then explore why grown adults still let others' opinions override their own judgment. Here's what this means for you. You can free yourself from the gravitational pull of…
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who run that brand, the people…
Summary In today's episode, I challenge the idea that brand voice exists as a coherent entity and explore why most corporate brand voices end up sounding watered down. Here's what this means for you. You gain a sharper framework for cutting through committee-speak by empowering specific people to speak authentically for your organization. You'll also…
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of commodity content that search engines would find. He talks about how there are…
