Lindsay asks, “What are your suggestions/best practices for a podcast landing page?” Podcast landing pages need to do three things. First, explain why someone should give you any of their time, even a minute. What’s in it for them? Second, it should present an option for listening that the listener can use. Third, you should…
Summary In today's episode, I walk through three best practices for building a podcast landing page that converts visitors into listeners. Here's what this means for you. You'll discover how treating your podcast like a product and leading with listener-focused value dramatically improves subscriptions. You'll also learn these concepts: writing a short, unambiguous reason to…
Jessica asks, “Which concepts or tools to be developed will inform the future of marketing data science?” The biggest changes will be on the technology side of marketing data science. Many tasks, like data cleaning and imputation, will benefit from what’s happening in AI. Transfer learning Massive pre-trained models for things like images, text, and…
Summary In today's episode, I break down four technological innovations that will automate the most time-consuming parts of marketing data science. Here's what this means for you. You reclaim hours spent on data preparation and cleaning so your team can focus on strategy, insights, and tactics that actually move the needle. You'll also learn these…
Balabhaskar asks, “How can we use marketing data science to get more insights from the same old data or the few data points available because of privacy laws?” Blending of new data with old data, especially credible third party data is one solution. The second solution is feature engineering. Both are vital parts of exploratory…
Summary In today's episode, I walk through a hands-on data analysis session using SEO data to investigate what factors drive article rankings in the marketing technology niche. Here's what this means for you. You gain practical data science techniques for analyzing marketing data that apply far beyond SEO, from lead scoring to marketing automation. You'll…
You’ll see tons of videos online showing how to make fried rice, and almost all of them are correct if you’re making a serving for one or two people at most, like Gordon Ramsay’s 10-minute fried rice. Fried rice has two challenges: first, ingredients cook at different speeds. A carrot cooks significantly more slowly than…
