Kate asks, “When you write proposals, do you spell out everything or do you try to keep things simple/streamlined?” It depends on what the proposal is, but we start with a template because otherwise we’ll forget things. Ours are typically 4 parts – strategy, tactics, execution, and payment, or STEP for short. The most detail…
Summary In today's episode, I walk through how to write effective business proposals using a structured template framework. Here's what this means for you. You'll gain a clear system that prevents scope confusion, protects both you and your clients, and demonstrates your expertise to decision makers. You'll also learn these concepts: the STEP framework for…
As I was recording a session for an upcoming virtual conference today, Ann Handley whispered in my ear. Not literally. We’re all sheltering in place. Ann said in one of her many talks on email marketing that when you write an email newsletter, no matter how many subscribers are on your list, only one person…
Alan asks, “I need some help making my resume stick out. What would appeal to you if you were hiring for a digital marketing position? I have the experience and gaining new certifications, but I’m truly trying to shine through this unemployment situation.” A resume that sticks out in a positive way has to first…
Summary In today's episode, I walk through how to make your resume stand out for digital marketing roles, drawing on years of experience as both a hiring manager and technical recruiter. Here's what this means for you. You gain a practical framework for beating automated screening systems and showing hiring managers that you are a…
Eric asks, “Here’s my problem: i’ve installed GA using tracking code with the monsterinsights plugin on wordpress for my site. I’ve heard that if i add GTM to track my site this will double website stats and skew my data. As written here by monsterinsights: “implementing Google Analytics with both MonsterInsights and Google Tag Manager…
