Month: April 2020

  • You Ask, I Answer: Advice for May Graduates in PR?

    Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do all the passive work: personal website, solid CV, LinkedIn profile – Start the process of building

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  • You Ask, I Answer: Conference Alternatives for Lead Generation?

    Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of a conference really is about establishing brand and credibility in front of a crowd. So, where

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