Emily asks, “I have a list of emails that haven’t opened a single email in 2 years. I want to ask said subscribers if they want to stay before deleting them. How do I go about that?” There’s a four step process here to improve your email marketing. First, scrub with software. Second, check your…
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do all the passive work: personal website, solid CV, LinkedIn profile – Start the process of building…
Summary In today's episode, I share advice for communications college students graduating in May 2020 on how to prepare for an unusually challenging job market. Here's what this means for you. You gain actionable steps to stand out, build resilience, and position yourself for success even when opportunities feel scarce. You'll also learn these concepts:…
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of a conference really is about establishing brand and credibility in front of a crowd. So, where…
Summary In today's episode, I walk through how to replace in-person trade shows and conferences with virtual lead generation strategies when physical events disappear. Here's what this means for you. You can redirect that conference budget into sponsorships, webinars, and community-based marketing to reach new audiences without leaving your desk. You'll also learn these concepts:…
