When we look back, we will note that the recession began the week of February 16-23, 2020. That’s when the VIX, which was already unsettled, really took off, and Treasuries took a nosedive. Data from the St. Louis Federal Reserve Bank, displayed on a logarithmic scale.
Jason asks, “Can you describe a marketing initiative that illustrates the intersection of data and content?” Data is an ingredient, and a fairly substantial one, for any form of content marketing. In content marketing, you have an opinion, a point of view, and then you have to support that opinion. That’s where data comes into…
The obvious ones: video conferencing software, webinar software, VPNs and other security software. Non-obvious: cloud office software, because IT can’t come to your house to fix things. Cloud IT management software. Pretty much cloud anything because again, IT can’t come to your house, and if it’s in a browser, IT can manage it. We’re also…
Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?” The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and potentially a marketing automation system. Can’t see anything?…
Katy asks, “What’s one thing you would do and one you wouldn’t if you could build your marketing from scratch?” I’d avoid rushing in, and I’d start with an overall 6W strategic plan. – Why would anyone buy what we have to sell? – Who do I have available in terms of talent? – What…
Anthony asks, “Why do you make it so easy to unsubscribe? Almost blatantly daring the recipient to do so.” We want people to unsubscribe if they don’t want to be on our lists any more. Why? It comes down to deliverability – the algorithms which put our emails in the inbox or in the spam…
